BOSS Hugo Boss looks to photographer Karim Sadli to capture its spring-summer 2017 campaign. The advertisement takes inspiration from David Hockney's Pool Series. The outing tackles a color palette … [Read more...]
Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
BOSS Hugo Boss gravitates towards shades of grey for an edit from its pre-spring 2017 men's collection. The German brand enlists models Clément Chabernaud and Janis Ancens for the outing. The pair … [Read more...]
BOSS by Hugo Boss lands in the spotlight with a new editorial. Stylist Ivan Rasic features the brand in a spread for L'Officiel Hommes Ukraine. Playing the man of the moment, model Adrian Cardoso hits … [Read more...]
Hugo Boss enlists Zac Efron as its new brand ambassador for HUGO Man. The German brand embraces the hashtag, #YourTimeIsNow for its upcoming campaign, spearheaded by Efron. The digital efforts hope to … [Read more...]
Once again, BOSS Hugo Boss calls on Clément Chabernaud to star in an advertisement. After fronting the label's fall campaign, the top French model returns for the holidays. Clément joins Danish model … [Read more...]