BOSS Hugo Boss unveils a new capsule collection with its Wardrobe Staples range. The lineup comprises of essentials, which suit the modern man. Fifteen styles come together as model Janis Ancens … [Read more...]
Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
The age of the millennials strikes again as HUGO Hugo Boss unveils its spring-summer 2017 campaign. The German brand enlists trendy photographer of the moment, Harley Weir for the season. Capturing an … [Read more...]
BOSS Hugo Boss looks to photographer Karim Sadli to capture its spring-summer 2017 campaign. The advertisement takes inspiration from David Hockney's Pool Series. The outing tackles a color palette … [Read more...]
BOSS Hugo Boss gravitates towards shades of grey for an edit from its pre-spring 2017 men's collection. The German brand enlists models Clément Chabernaud and Janis Ancens for the outing. The pair … [Read more...]
BOSS by Hugo Boss lands in the spotlight with a new editorial. Stylist Ivan Rasic features the brand in a spread for L'Officiel Hommes Ukraine. Playing the man of the moment, model Adrian Cardoso hits … [Read more...]