Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign

The Fashionisto

/

Published January 27, 2023

Maluma, Lee Minho, Matteo Berrettini, and Khaby Lame front BOSS' spring 2023 campaign. Pin
Maluma, Lee Min-ho, Matteo Berrettini, and Khaby Lame front BOSS’ spring 2023 campaign. Photos: Mikael Jansson / BOSS

BOSS is making a splash with its fresh spring-summer 2023 men’s campaign. Featuring renowned celebrities, the German fashion brand delves into what it takes to become your own BOSS and encourages others to take bold steps forward with confidence, style, and a progressive outlook.

The new season presents the chance to get acquainted with each element that underlies the brand’s empowering motto, “Be Your Own BOSS,” and invites individuals everywhere to pursue personal greatness on their own terms.

Khaby Lame for BOSS Spring 2023 Men’s Campaign

All smiles, Khaby Lame poses with a picture of himself younger for BOSS' spring 2023 campaign.Pin
All smiles, Khaby Lame, poses with a picture of himself younger for BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

Internet icon, Tiktok sensation, and BOSS brand ambassador Khaby Lame reunites with the German fashion label for its spring-summer 2023 campaign. Captured by photographer Mikael Jansson in a set of portraits, Lame represents someone who knew what they wanted—his success being fueled by personal decisions made on his own terms. While destined for greatness, he represents that you are not always born a BOSS, but it’s something you make yourself.

Khaby Lame sports a bomber with white jeans for BOSS' spring 2023 campaign.Pin
Khaby Lame sports a bomber with white jeans for BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

Lee Min-ho for BOSS Spring 2023 Men’s Campaign

Actor Lee Min-ho is pictured with a photo from his childhood for BOSS' spring 2023 campaign. Pin
Actor Lee Min-ho is pictured with a photo from his childhood for BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

Lee Min-ho is back in the spotlight for BOSS’ spring 2023 campaign after starring in their fall 2022 advertisement. At 35 years old, this talented South Korean actor effortlessly exudes modern elegance with a relaxed double-breasted suit paired with sneakers. His undeniable charisma shines through as he showcases luxurious tailoring from the renowned German fashion label.

Lee Min-ho stuns in relaxed tailoring with sneakers for BOSS' spring 2023 campaign.Pin
Lee Min-ho stuns in relaxed tailoring with sneakers for BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

Maluma for BOSS Spring 2023 Men’s Campaign

Maluma shares the frame with a picture of himself as a child for BOSS' spring 2023 campaign. Pin
Maluma shares the frame with a picture of himself as a child for BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

When he isn’t topping the music charts, you can find Maluma showcasing his effortless style in BOSS’ spring 2023 campaign. The leading Latin music artist—also known as Juancho—fuses his undeniable swagger with BOSS’ modern sportswear, featuring its iconic color palette of black, white, and camel. Maluma captivates in silhouettes that are simultaneously laid-back yet tailored. With this collaboration between Maluma and BOSS, we hope to see more from the duo.

Singer Maluma fronts BOSS' spring 2023 campaign. Pin
Singer Maluma fronts BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

Matteo Berrettini for BOSS Spring 2023 Men’s Campaign

Tennis player Matteo Berrettini poses with a picture from his youth for BOSS' spring 2023 campaign.Pin
Tennis player Matteo Berrettini poses with a picture from his youth for BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

As a BOSS brand ambassador and one of the top tennis players in the world, Matteo Berrettini is truly a shining star. Ranked as high as No.7 in singles by the Association of Tennis Professionals, Matteo takes center stage for BOSS’ 2023 spring campaign, captured masterfully by Mikael Jansson.

The Italian athlete perfectly represents the effortless sophistication synonymous with being a BOSS man—seen in his sharp suiting pieces boasting relaxed proportions this spring season. His partially unbuttoned collarless shirt adds a layer of chic casualness to it all.

Appearing in a black-and-white photo, Matteo Berrettini stars in BOSS' spring 2023 campaign.Pin
In a black-and-white photo, Matteo Berrettini stars in BOSS’ spring 2023 campaign. Photo: Mikael Jansson / BOSS

Recent Updates

Mads Mikkelsen Finds His Summer Oasis with Zegna's Oasi Lino

Mads Mikkelsen Finds His Summer Oasis with Zegna’s Oasi Lino

Zegna's new campaign for its Oasi Lino collection features Danish actor Mads Mikkelsen, who embodies the refined essence of the ...
George Russell's Grand Prix Cool with Tommy Hilfiger

George Russell’s Grand Prix Cool with Tommy Hilfiger

Formula 1 driver George Russell showcased his impeccable style at the 2024 Emilia Romagna Grand Prix, turning heads with his ...
Get the Look: Chase Stokes' Favorite Zenni Frames

Get the Look: Chase Stokes’ Favorite Zenni Frames

Zenni Optical makes a splash with its new Chase Stokes Collection. The collaboration draws inspiration from the dynamic lifestyle of ...
Fashion Meets Drama in Hulu's Becoming Karl Lagerfeld

Fashion Meets Drama in Hulu’s Becoming Karl Lagerfeld

The late Karl Lagerfeld is the latest fashion designer to make a leap to the small screen with Hulu's new ...
Dapper & Daring: Arón Piper's Vogue Man Turkey Cover Shoot

Dapper & Daring: Arón Piper’s Vogue Man Turkey Cover Shoot

Arón Piper takes the international stage, gracing the cover of Vogue Man Turkey with a captivating presence. Captured by American ...
Federer & Nadal Team Up for Louis Vuitton Core Values Ad

Federer & Nadal Team Up for Louis Vuitton Core Values Ad

With its new Core Values campaign, Louis Vuitton brings star power, featuring tennis icons Roger Federer and Rafael Nadal. Photographer ...