BOSS is making a splash with its fresh spring-summer 2023 men’s campaign. Featuring renowned celebrities, the German fashion brand delves into what it takes to become your own BOSS and encourages others to take bold steps forward with confidence, style, and a progressive outlook.
The new season presents the chance to get acquainted with each element that underlies the brand’s empowering motto, “Be Your Own BOSS,” and invites individuals everywhere to pursue personal greatness on their own terms.
Khaby Lame for BOSS Spring 2023 Men’s Campaign
Internet icon, Tiktok sensation, and BOSS brand ambassador Khaby Lame reunites with the German fashion label for its spring-summer 2023 campaign. Captured by photographer Mikael Jansson in a set of portraits, Lame represents someone who knew what they wanted—his success being fueled by personal decisions made on his own terms. While destined for greatness, he represents that you are not always born a BOSS, but it’s something you make yourself.
Lee Min-ho for BOSS Spring 2023 Men’s Campaign
Lee Min-ho is back in the spotlight for BOSS’ spring 2023 campaign after starring in their fall 2022 advertisement. At 35 years old, this talented South Korean actor effortlessly exudes modern elegance with a relaxed double-breasted suit paired with sneakers. His undeniable charisma shines through as he showcases luxurious tailoring from the renowned German fashion label.
Maluma for BOSS Spring 2023 Men’s Campaign
When he isn’t topping the music charts, you can find Maluma showcasing his effortless style in BOSS’ spring 2023 campaign. The leading Latin music artist—also known as Juancho—fuses his undeniable swagger with BOSS’ modern sportswear, featuring its iconic color palette of black, white, and camel. Maluma captivates in silhouettes that are simultaneously laid-back yet tailored. With this collaboration between Maluma and BOSS, we hope to see more from the duo.
Matteo Berrettini for BOSS Spring 2023 Men’s Campaign
As a BOSS brand ambassador and one of the top tennis players in the world, Matteo Berrettini is truly a shining star. Ranked as high as No.7 in singles by the Association of Tennis Professionals, Matteo takes center stage for BOSS’ 2023 spring campaign, captured masterfully by Mikael Jansson.
The Italian athlete perfectly represents the effortless sophistication synonymous with being a BOSS man—seen in his sharp suiting pieces boasting relaxed proportions this spring season. His partially unbuttoned collarless shirt adds a layer of chic casualness to it all.
