Genesis Motors revs up its engines to showcase its G90 luxury sedan. The luxury vehicle company introduces its sleek five-seat car to an international audience. The $68,100 car provides the setting for a humorous advertising spot. Genesis calls on Wayne McClammy to direct the outing after his acclaimed work for clients like for Geico and… [Read More]
Lifestyle
Incorporating Your Sense of Style Into Everyday Life
For many of us, fashion is a passion. It’s how we express ourselves and show off a sense of style to the rest of the world. We take time to cultivate a personal style that makes us feel confident and comfortable in our own skin. But fashion isn’t limited to clothing hanging in a closet…. [Read More]
Make Your Mark: Lexus Taps Mark Ronson for Campaign
Mark Ronson brings his retro-inspired style to the most recent campaign of Lexus. The company collaborates with the music producer to launch its new LC coupe. Ronson discusses the partnership. He shares, “I always like to work with collaborators who are innovative and unique in and out of the studio.” The artist continues, “When I… [Read More]
Do Fashion Trends Have An Impact On Fitness?
The clothes that we wear have much more than a practical purpose. The items we chose to dress in often make a statement–they show our tastes, our level of confidence and, often, reflect the situation we find ourselves in on that particular day. If I were to ask you to think of a high-powered business… [Read More]
Could the Rise in ‘Man Made’ Diamonds Affect Sales of Real Stones?
Man made diamonds are taking the world of precious gems by storm, as more and more buyers opt for them over the traditionally mined stones due to their minimal impact on the environment and lower prices. Lab diamonds are created using pressurised gas chambers, which are heated to more than 1,000°C, and are chemically identical… [Read More]