Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
BOSS Introduces Traceable Wool Capsule Collection
BOSS embraces sustainable style with its latest capsule collection. The German brand unveils six fall-winter 2019 looks made from traceable merino wool. The wool's manufacturing process is tracked from the ...
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Finnlay & Alpha Take to an Art Gallery for BOSS Fall ’19 Campaign
BOSS pays a nod to the inspiration behind its collection and takes to a New York art gallery for its fall-winter 2019 campaign. Entitled "BOSS Curated," the advertisement acts as ...
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BOSS Collaborates with Meissen for Holiday ’19 Capsule Collection
BOSS collaborates with porcelain manufacturer Meissen for the holiday season. Sculptor Maximilian Hagstotz's Big Five Collection, which includes an African lion, leopard, elephant, rhino, and buffalo serves as the starting ...
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Mark Webber Fronts BOSS x Porsche Fall ’19 Campaign
Fall-winter 2019 sees another collaboration from BOSS and Porsche. A capsule collection of effortless contemporary style is front and center for a new campaign. Dual-brand ambassador Mark Webber is the ...
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HUGO Channels a Cool Factor with Cruise ’20 Collection
HUGO's cruise 2020 men's collection resonates with a modern sensibility. Casual staples such as a red hoodie bring a young edge to menswear classics like the trench coat. Reinforcing HUGO's ...
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BOSS Delivers Sleek Looks for Cruise ’20 Collection
Approaching its cruise 2020 men's collection, BOSS embraces a minimal but sleek aesthetic. Monochromatic numbers come together with refined silhouettes and a number of classic menswear pieces. Models Kohei Takabatake ...
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Liam Payne Fronts Campaign for HUGO Capsule Collection
Polaroid singer Liam Payne is back in the spotlight with HUGO. The global brand ambassador stars in a new campaign for his exclusive capsule collection with the label. Mert & ...
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HUGO Taps Liam Payne as Global Brand Ambassador
HUGO announces singer Liam Payne as its new global brand ambassador. Summer will heat up for the German brand as Payne fronts a bodywear campaign lensed by photography duo Mert ...
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Ease Into Classic Style with Hugo Boss Jackets
Founded in 1920, Hugo Boss accomplished an international store network after it was mentioned frequently in the 1960s. Producing luxury designs especially in menswear, Hugo Boss presents its customers a ...
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Sharpen Your Focus: Henry Cavill Fronts BOSS Spring ’19 Eyewear Campaign
Henry Cavill reunites with BOSS for its spring-summer 2019 eyewear campaign, "Sharpen Your Focus." Donning sleek suits and knitwear, Cavill models BOSS' latest shades and glasses. He also talks to ...
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