Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
Jacob Elordi Returns for BOSS Eyewear Campaign
Jacob Elordi dons glasses for BOSS' 2022 eyewear campaign. Jacob Elordi, who stars in Euphoria, has a new campaign under his belt with BOSS, a German fashion house. This time, Elordi is the ...
HUGO Sets Its Own Trendy Spring Statement
Etienne de Testa dons a modern gray suit with a HUGO logo graphic tee. For the HUGO man, fashion is not something to be followed; instead, he dictates the trend ...
Jacob Elordi Stars in BOSS The Scent Fragrance Campaign
Jacob Elordi stars in the BOSS fragrance campaign for The Scent. Jacob Elordi, best known for his role as Nate Jacobs on the television show Euphoria, is back in the spotlight ...
BOSS Makes a Grand Statement in Dubai
Matteo Berrettini wears a camel double-breasted BOSS suit. BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign ...
Matteo Berrettini, Anthony Joshua + More Front BOSS Spring ’22 Campaign
Matteo Berrettini stars in BOSS' spring-summer 2022 campaign. BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once ...
Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign
Rocking a HUGO tee, Big Matthew fronts the brand's spring-summer 2022 campaign. In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big ...
Victor Nylander Fronts BOSS Watch Campaign
Model Victor Nylander connects with BOSS for its watches campaign. Victor Nylander is the face of a BOSS campaign, and time is of the essence. The top model partners with ...
BOSS Taps Tennis Star Matteo Berrettini as New Brand Ambassador
Tennis star Matteo Berrettini for BOSS campaign. BOSS announces its long-term partnership with Italian tennis star Matteo Berrettini and exciting plans for a new capsule collection. The multi-year arrangement makes ...
Orlando Bloom Sports BOSS Eyewear for Esquire
Getting behind the wheels of a vintage car, Orlando Bloom poses for the pages of Esquire magazine. With a new photoshoot in Esquire magazine, Orlando Bloom takes on the role ...
Chris Hemsworth Lends a Hand to BOSS’s Holiday Celebrations
Actor Chris Hemsworth dons a tuxedo for BOSS's holiday 2021 campaign. In this festive season, who needs Santa Clause when you have Chris Hemsworth on your team as BOSS? The ...
