Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
BOSS Goes Casual for Spring ’21 Collection
Due to limited guests being present at the spring-summer 2021 collection fashion show, BOSS took to TikTok to stream the event. It was hosted outdoors at the Palazzo del Senato ...
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At Home Comfort: Slip Into a BOSS Bathrobe
Adrien Sahores dons a blue bathrobe from BOSS. If there is one thing worse than a pandemic, it has to be staying home all day. However, on the plus side, ...
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Geron, Josh & André Dress for Special Summer Occasions with BOSS
Josh Beech and Geron McKinley don sharp suiting from BOSS. BOSS serves up irresistible tailored style with its most recent outing. The German fashion brand turns our attention to suiting ...
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Liam Payne Reunites with HUGO for Pre-Fall ’20 Capsule
Liam Payne fronts the new campaign for his pre-fall 2020 HUGO capsule collection. The pre-fall 2020 season sees another collaboration between HUGO and its global brand ambassador, Liam Payne. The ...
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Breaking the Wave: Adam for DTK Men
Adam Butcher is back in the spotlight as he graces the pages of DTK Men's most recent issue. He dons a colorful wardrobe for a studio story lensed by photographer ...
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Mateusz & Kirill Sport BOSS for Life & Style México
Life & Style México takes to the city streets of Milan for its latest feature. Commemorating BOSS' return to the Italian fashion capital for a show, the magazine highlights its ...
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BOSS Expands Responsible Tailoring Range
There's a new sheriff in town when it comes to BOSS' Responsible Tailoring collection. Dedicated to designing premium tailoring with a focus on sustainable fashion, the German label expands its ...
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Jason & Sean Clean Up in BOSS Looks for Holt Renfrew
After making a case for black and white spring styles, fashion retailer Holt Renfrew brings minimal menswear into focus. BOSS is in the spotlight with its spring-summer 2020 collection. Hugo ...
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BOSS Reinterprets Style Icons for Fall ’20 Collection
As usual, house codes converge with modern innovations as BOSS presents its latest menswear. The German brand takes to Milan Fashion Week to unveil its fall-winter 2020 collection. Entitled "Generations," ...
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Into the Blue: BOSS Makes a Spring Color Statement
BOSS paints a blue picture for spring. The German fashion brand brightens up its latest collection with not only interesting details but bold splashes of every hue from midnight to ...
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