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Hugo Boss - German Fashion House

Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.

By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.

The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.

Jacob Elordi BOSS Campaign Sunglasses Eyewear 2022
Campaigns, Celebrity, Eyewear

Jacob Elordi Returns for BOSS Eyewear Campaign

Jacob Elordi dons glasses for BOSS' 2022 eyewear campaign. Jacob Elordi, who stars in Euphoria, has a new campaign under his belt with BOSS, a German fashion house. This time, Elordi is the ...
Etienne de Testa dons a modern gray suit with a HUGO logo graphic tee.
Fashion, Lookbooks

HUGO Sets Its Own Trendy Spring Statement

Etienne de Testa dons a modern gray suit with a HUGO logo graphic tee. For the HUGO man, fashion is not something to be followed; instead, he dictates the trend ...
Jacob Elordi Campaign BOSS The Scent Fragrance Campaign 2022
Campaigns, Celebrity, Fragrance

Jacob Elordi Stars in BOSS The Scent Fragrance Campaign

Jacob Elordi stars in the BOSS fragrance campaign for The Scent. Jacob Elordi, best known for his role as Nate Jacobs on the television show Euphoria, is back in the spotlight ...
Matteo Berrettini wears a tan double-breasted BOSS suit.
Celebrity, Fashion

BOSS Makes a Grand Statement in Dubai

Matteo Berrettini wears a camel double-breasted BOSS suit. BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign ...
Matteo Berrettini stars in BOSS' spring-summer 2022 campaign.
Campaigns, Celebrity

Matteo Berrettini, Anthony Joshua + More Front BOSS Spring ’22 Campaign

Matteo Berrettini stars in BOSS' spring-summer 2022 campaign. BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once ...
Big Matthew Biceps HUGO Campaign Spring 2022
Campaigns, Celebrity

Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign

Rocking a HUGO tee, Big Matthew fronts the brand's spring-summer 2022 campaign. In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big ...
Model Victor Nylander connects with BOSS for its watches campaign.
Campaigns, Watches

Victor Nylander Fronts BOSS Watch Campaign

Model Victor Nylander connects with BOSS for its watches campaign. Victor Nylander is the face of a BOSS campaign, and time is of the essence. The top model partners with ...
Matteo Berrettini wears an all-white tennis look for his new BOSS campaign.
Campaigns, Celebrity, Fashion News

BOSS Taps Tennis Star Matteo Berrettini as New Brand Ambassador

Tennis star Matteo Berrettini for BOSS campaign. BOSS announces its long-term partnership with Italian tennis star Matteo Berrettini and exciting plans for a new capsule collection. The multi-year arrangement makes ...
Getting behind the wheels of a vintage car, Orlando Bloom poses for the pages of Esquire magazine.
Celebrity, Eyewear, Photo Shoots

Orlando Bloom Sports BOSS Eyewear for Esquire

Getting behind the wheels of a vintage car, Orlando Bloom poses for the pages of Esquire magazine. With a new photoshoot in Esquire magazine, Orlando Bloom takes on the role ...
Chris Hemsworth stars in BOSS's holiday 2021 campaign.
Campaigns, Celebrity

Chris Hemsworth Lends a Hand to BOSS’s Holiday Celebrations

Actor Chris Hemsworth dons a tuxedo for BOSS's holiday 2021 campaign. In this festive season, who needs Santa Clause when you have Chris Hemsworth on your team as BOSS? The ...
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