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Hugo Boss - German Fashion House

Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.

By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.

The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.

Josh Beech and Geron McKinley don sharp suiting from BOSS.

Geron, Josh & André Dress for Special Summer Occasions with BOSS

Josh Beech and Geron McKinley don sharp suiting from BOSS. BOSS serves up irresistible tailored style with its most recent outing. The German fashion brand turns our attention to suiting ...
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Liam Payne fronts the new campaign for his pre-fall 2020 HUGO capsule collection.

Liam Payne Reunites with HUGO for Pre-Fall ’20 Capsule

Liam Payne fronts the new campaign for his pre-fall 2020 HUGO capsule collection. The pre-fall 2020 season sees another collaboration between HUGO and its global brand ambassador, Liam Payne. The ...
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Breaking the Wave: Adam for DTK Men

Breaking the Wave: Adam for DTK Men

Adam Butcher is back in the spotlight as he graces the pages of DTK Men's most recent issue. He dons a colorful wardrobe for a studio story lensed by photographer ...
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Mateusz & Kirill Sport BOSS for Life & Style México

Mateusz & Kirill Sport BOSS for Life & Style México

Life & Style México takes to the city streets of Milan for its latest feature. Commemorating BOSS' return to the Italian fashion capital for a show, the magazine highlights its ...
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Model Erik Van Gils sports a dashing blue suit from BOSS' Responsible Tailoring collection.

BOSS Expands Responsible Tailoring Range

There's a new sheriff in town when it comes to BOSS' Responsible Tailoring collection. Dedicated to designing premium tailoring with a focus on sustainable fashion, the German label expands its ...
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A clean summer vision, Jason Morgan models a virgin wool double-breasted suit by BOSS for Holt Renfrew.

Jason & Sean Clean Up in BOSS Looks for Holt Renfrew

After making a case for black and white spring styles, fashion retailer Holt Renfrew brings minimal menswear into focus. BOSS is in the spotlight with its spring-summer 2020 collection. Hugo ...
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BOSS Reinterprets Style Icons for Fall '20 Collection

BOSS Reinterprets Style Icons for Fall ’20 Collection

As usual, house codes converge with modern innovations as BOSS presents its latest menswear. The German brand takes to Milan Fashion Week to unveil its fall-winter 2020 collection. Entitled "Generations," ...
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Embracing monochromatic style, Henry Kitcher wears a blue short-sleeve sweater and coat from BOSS.

Into the Blue: BOSS Makes a Spring Color Statement

BOSS paints a blue picture for spring. The German fashion brand brightens up its latest collection with not only interesting details but bold splashes of every hue from midnight to ...
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HUGO Goes Minimal for Pre-Fall '20 Collection

HUGO Goes Minimal for Pre-Fall ’20 Collection

German brand HUGO goes monochrome with its pre-fall 2020 men's collection. HUGO presents its latest designs with a lookbook that features models Malick Bodian and Maoro Bultheel. A color palette ...
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Actor Orlando Bloom appears in BOSS' spring-summer 2020 eyewear campaign.

Orlando Bloom Goes the Way of Pop Art for BOSS Spring ’20 Eyewear Campaign

Orlando Bloom pops as the new ambassador of BOSS eyewear. The Carnival Row star reunites with the German fashion brand as the face of its spring-summer 2020 campaign. Photographed by ...
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