Established in 1924, Hugo Boss is a highly renowned German fashion label that was founded by the talented designer of its namesake. Prior to the end of World War II, this brand supplied garments for Nazi party organizations; however, post-war saw them turn their attention towards creating high-quality work uniforms.
By 1960, Hugo Boss had become renowned for its ready-to-wear suits, which made a splash in the global market. In 1984, it unveiled the first-ever BOSS fragrance to kickstart its iconic line of popular fragrances.
Hugo Boss, the renowned German fashion house, offers a diverse selection of premier brands to suit any budget. Their labels include BOSS, BOSS Orange, BOSS Green, and HUGO—all catering to your style needs.
In the #BeYourOwnBOSS spring-summer 2024 campaign, self-determination and style converge to create a visual statement of confidence and a forward-looking vision. The advertisement unfolds with South Korean actor Lee Min-ho and Italian tennis ace Matteo …