Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
HUGO Goes Minimal for Pre-Fall ’20 Collection
German brand HUGO goes monochrome with its pre-fall 2020 men's collection. HUGO presents its latest designs with a lookbook that features models Malick Bodian and Maoro Bultheel. A color palette ...
Read More
Read More
Orlando Bloom Goes the Way of Pop Art for BOSS Spring ’20 Eyewear Campaign
Orlando Bloom pops as the new ambassador of BOSS eyewear. The Carnival Row star reunites with the German fashion brand as the face of its spring-summer 2020 campaign. Photographed by ...
Read More
Read More
Tim, Oumar & Henry are BOSS Individuals for Spring ’20 Campaign
BOSS crafts quite the narrative for its spring-summer 2020 advertisement. The German brand celebrates the individuality of each BOSS man...with a campaign that combines multiple perspectives in each image. This ...
Read More
Read More
HUGO Celebrates the Cultural Hero with Spring ’20 Campaign
HUGO celebrates the spirit of being an individual with its spring-summer 2020 campaign. The fashion brand enlists Japanese street style star Takuro Yamazoe, social media influencer Jonan Wiergo, and musician ...
Read More
Read More
Mark Webber Returns as Face of Porsche x BOSS Collection
Porsche and BOSS deliver another dynamic collection for spring-summer 2020. The German companies come together to produce a capsule of clothing and footwear inspired by Porsche's sleek car designs. Once ...
Read More
Read More
BOSS Announces Orlando Bloom as Face of Spring ’20 Eyewear Campaign
Hugo Boss reunites with Orlando Bloom, announcing the actor as its BOSS eyewear ambassador for 2020. Matthew Brookes photographs the Carnival Row star for BOSS' spring-summer 2020 eyewear campaign. Hitting ...
Read More
Read More
BOSS Embraces Bold Colors for Pre-Fall ’20 Collection
BOSS serves no shortage of color with its pre-fall 2020 men's collection. The German brand delivers various shades of lime green, pink, mint, and green. Models Serge Sergeev and Tom ...
Read More
Read More
Liam Payne Stars in HUGO Now Fragrance Campaign
HUGO ambassador Liam Payne is back in the spotlight for a new outing with the German brand. The singer stars in the campaign for the fragrance, HUGO Now. The fresh ...
Read More
Read More
HUGO Launches David Bowie Capsule Collection
HUGO celebrates David Bowie's iconic impact on the worlds of music and fashion with a limited-edition capsule collection. The HUGO Loves Bowie capsule combines unique essentials with statement accessories – ...
Read More
Read More
Alton Mason Hits the Dancefloor for HUGO Holiday ’19 Campaign
Alton Mason is the model of the season as he adds another holiday campaign to his portfolio. The top model hits the dancefloor for HUGO's latest advertisement. The German brand ...
Read More
Read More
