Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
BOSS Proclaims ‘The Future is Now’ with Fall Editorial Collection
The spirit of Generation Next propels BOSS' fall-winter 2021 Editorial collection as the German brand proclaims that "The Future is Now." A lineup of interchangeable pieces comes together in a ...
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BOSS Gets Sporty with Russell Athletic Collection
BOSS celebrates its latest collaboration with a digital launch party. The German brand receives a sports-infused style inject for spring by partnering with Russell Athletic for a new collection. A ...
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Li Yifeng Returns for BOSS Spring Campaign
After a short hiatus, Li Yifeng is back as one of the brand ambassadors for BOSS Men. He certainly exemplifies what the brand is all about, and both sides were ...
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Chris Hemsworth is a Stylish BOSS Man
BOSS introduces Chris Hemsworth as its new global brand ambassador. The German label frames the Australian actor as the "BOSS man for a new generation." When Hemsworth is not gracing ...
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Luc, Valentin, Jeremiah & Yun Star in BOSS Spring Campaign
Spring is in the air and perfectly realized by BOSS. The German brand unveils its spring-summer 2021 men's campaign and works with photographer David Sims. The latter takes to a ...
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Elliott & Shawn Go Sporty for BOSS Bodywear Campaign
BOSS Bodywear curates an essential lineup of its underwear, loungewear, and more for its spring-summer 2021 campaign. Presented under the tag #ThisIsBOSS, the German brand showcases its collection of wardrobe ...
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Luca, Roch & Shawn Don the New Casual for BOSS
Models Luca Lemaire, Roch Barbot, and Shawn Golomingi embrace the new casual as the trio dons stylish winter looks from BOSS. Appearing in relaxed images, the models link up with ...
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Meng, Malick, Benno + More Embrace Reworked Classics in BOSS
BOSS proposes reworked classics with its fall-winter 2020 campaign. The German brand serves up a wardrobe in a dark color palette for a practical everyday dressing approach. A selection of ...
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Ludwig, Alton & Andrés Front HUGO Campaign
Models Ludwig Wilsdorff, Alton Mason, and Andrés Sanjuan are living art as the trio comes together for HUGO's fall-winter 2020 campaign. Sporting fun looks from Hugo Boss's youth-infused HUGO line, ...
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Liam Payne Rocks Clip-On Eyewear for HUGO Fall ’20 Campaign
Liam Payne is again the face of HUGO as he reunites with the German brand for its fall-winter 2020 eyewear campaign. Payne couples up with model Aiden Curtiss as HUGO ...
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