Hugo Boss - German Fashion House

Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.

By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.

The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.

A sharp vision in a white evening look, Erik van GIls fronts the BOSS x Meissen holiday campaign.

Erik & Oumar Star in BOSS x Meissen Holiday Campaign

This holiday season, you'll find one of the most inspiring collections ever to hit the Hugo Boss store. The exclusive and fascinating BOSS x Meissen collection brings one of the ...
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HUGO Captures Spirit of Young Berlin with Spring '20 Collection

HUGO Captures Spirit of Young Berlin with Spring ’20 Collection

HUGO takes us backstage for a look at its spring-summer 2020 men's collection. Just like its editorial lineup, models Elias de Poot and Benjamin Olisah are front and center for ...
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BOSS Embraces a Pop of Color with Spring '20 Collection

BOSS Embraces a Pop of Color with Spring ’20 Collection

BOSS puts the individual at the forefront of its spring-summer 2020 collection and what better way to do it than get personal with color. The German brand packs a stylish ...
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Arthur Gosse dons an oversized gray coat by BOSS.

Arthur Gosse Sports Key BOSS Outerwear

After sporting business-inspired looks for Massimo Dutti, model Arthur Gosse reunites with Hugo Boss. The French model dons key outerwear from the BOSS fall-winter 2019 collection. Arthur poses on a ...
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HUGO Plays with Shapes for Spring '20 Editorial Collection

HUGO Plays with Shapes for Spring ’20 Editorial Collection

HUGO presents its spring-summer 2020 editorial collection with a lookbook featuring models Elias de Poot and Benjamin Olisah. The pair takes to a studio set to showcase the German brand's ...
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Simon Nessman stars in BOSS' fall-winter 2019 watches campaign.

Simon, Miles & Geron Front BOSS Fall ’19 Watches Campaign

For fall-winter 2019, BOSS unveils a new lineup of men's watches with a striking campaign that complements its ready-to-wear advertisement. Under the title of "Start Your Journey," models Geron McKinley, ...
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BOSS Unveils Pre-Fall '20 Collection in Shanghai

BOSS Unveils Pre-Fall ’20 Collection in Shanghai

BOSS is the latest fashion brand to travel to Shanghai to reveal its most recent collection. The German brand takes to Tank Shanghai to present its pre-fall 2020 collection under ...
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Back to Basics: Elias, Jeenu & Tommy for Vogue Ukraine Man

Back to Basics: Elias, Jeenu & Tommy for Vogue Ukraine Man

Elias de Poot reunites with Vogue Ukraine Man for another cover. Connecting with the magazine for fall, Elias joins his fellow models, Jeenu Mahadevan and Tommy Vanden Meerssche. The trio ...
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Henry Cavill stars in BOSS' fall-winter 2019 eyewear campaign.

Henry Cavill Sharpens His Focus in BOSS Fall ’19 Eyewear Campaign

Henry Cavill reunites with BOSS for his third consecutive eyewear campaign for the brand. Following the direction of its mainline, BOSS takes to a gallery to explore the "Art of ...
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Embracing a pop of color, Anton wears a ribbed sweater from BOSS.

Anton, Dung, Enoch & Nicolas in ‘The BOSS Tapes’

BOSS' fall-winter 2019 collection takes our focus with a new exclusive lensed by photographer Dennis Weber. Dreaming up a spectacular story, Weber styles the outing as well. "The BOSS Tapes" ...
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