Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
Orlando Bloom Reunites with BOSS for Eyewear Campaign
Front and center, Orlando Bloom sports black framed glasses for BOSS's eyewear campaign. Orlando Bloom returns as the face of BOSS eyewear. The 44-year-old actor connects with the German brand ...
James, Valentin, Babacar & Yun Dress for Special Occasions with BOSS
Yun Hoseok, Naomi Chin Wing, Valentin Caron, and James Yates front BOSS' spring-summer 2021 Special Occasions campaign. BOSS curates a selection of its most refined ensembles for Special Occasions with one of its ...
Yun, Valentin, Luc & Jeremiah in Must-have BOSS Style
Modeling a sporty yellow, brown, and gray look from BOSS, Yun Hoseok wears a camouflage hooded jacket with pants and sneakers. BOSS takes to the studio with a spring-summer 2021 ...
Liam Payne Debuts Unisex Collection for HUGO Collaboration
Liam Payne kicks off his third season in collaboration with HUGO by introducing unisex fashions. HUGO enters season three of its ongoing collaboration with Liam Payne. The singer returns for ...
BOSS Proclaims ‘The Future is Now’ with Fall Editorial Collection
The spirit of Generation Next propels BOSS' fall-winter 2021 Editorial collection as the German brand proclaims that "The Future is Now." A lineup of interchangeable pieces comes together in a ...
BOSS Gets Sporty with Russell Athletic Collection
Lucky Blue Smith sports a look from the BOSS x Russell Athletic collection. BOSS celebrates its latest collaboration with a digital launch party. The German brand receives a sports-infused style ...
Li Yifeng Returns for BOSS Spring Campaign
Embracing an athleisure look, Li Yifeng stars in BOSS's spring-summer 2021 men's campaign. After a short hiatus, Li Yifeng is back as one of the brand ambassadors for BOSS Men ...
Chris Hemsworth is a Stylish BOSS Man
Chris Hemsworth stars in a new campaign as the BOSS global brand ambassador. BOSS introduces Chris Hemsworth as its new global brand ambassador. The German label frames the Australian actor ...
Luc, Valentin, Jeremiah & Yun Star in BOSS Spring Campaign
Models Yun Hoseok, Valentin Caron, Jeremiah Berko-Fourdjour, and Luc Defont-Saviard don yellow and neutral-toned looks for BOSS's spring-summer 2021 men's campaign. Spring is in the air and perfectly realized by ...
Elliott & Shawn Go Sporty for BOSS Bodywear Campaign
Models Elliott Reeder and Shawn Golomingi star in BOSS Bodywear's spring-summer 2021 men's campaign. BOSS Bodywear curates an essential lineup of its underwear, loungewear, and more for its spring-summer 2021 ...
