Hugo Boss launches a new fall-winter 2017 campaign with its Own Your Journey advertisement for BOSS. The German brand kicks off a series with actor James Marsden. Connecting with the label, Marsden dons sharp suits as well as nautical-inspired styles. Talking about his own journey in Hollywood, Marsden shares, “There are always new creative challenges,… [Read More]
Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
Viajero Global: Chad Masters Dons Hugo Boss for GQ México
GQ México heads into fall with its August 2017 issue. The Mexican magazine turns the spotlight on Hugo Boss with a new feature. A theme of exploration comes together with a wardrobe featuring fashions that are ideal for the outdoors. Cast in the editorial, model Chad Masters embodies the Hugo Boss man. Highlighting standout pieces… [Read More]
A Cinematic Journey: Hannes Gobeyn Fronts BOSS’ Fall ’17 Campaign
BOSS by Hugo Boss delivers “A Cinematic Journey” for its fall-winter 2017 campaign. Photographer Glen Luchford signs on for the occasion, working with model Hannes Gobeyn. Representing BOSS’ man of travel, Hannes suits up for the advertisement. He wears a sleek double-breasted suit with a turtleneck sweater. In addition to showcasing key BOSS pieces like… [Read More]
Hugo Boss in Berlin: Niclas Gonzales by Dennis Weber
Niclas Gonzales (Modelwerk) takes Berlin by storm with a new story lensed by photographer Dennis Weber. Taking in the city’s historic sights, Niclas wears sportswear from BOSS’ fall-winter 2017 sales collection. Appearing in black and white images, Niclas sports sleek pieces that make for easy essentials. Niclas contemporary wardrobe includes staples such as the bomber… [Read More]
Jamie Campbell Bower, Tony Ward + More Star in HUGO’s Fall ’17 Campaign
HUGO enlists a diverse cast to star in its fall-winter 2017 campaign. The outing features actor Jamie Campbell Bower as well as skater Olan Prenatt. Models Tony Ward, Paul Hameline, and Wilson Oryema round out the faces of the season. It’s here that photographer Harley Weir reunites with HUGO for fall. Related: Anwar Hadid Reunites… [Read More]