Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
Luca, Roch & Shawn Don the New Casual for BOSS
Models Luca Lemaire, Roch Barbot, and Shawn Golomingi embrace the new casual as the trio dons stylish winter looks from BOSS. Appearing in relaxed images, the models link up with ...
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Meng, Malick, Benno + More Embrace Reworked Classics in BOSS
BOSS proposes reworked classics with its fall-winter 2020 campaign. The German brand serves up a wardrobe in a dark color palette for a practical everyday dressing approach. A selection of ...
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Ludwig, Alton & Andrés Front HUGO Campaign
Models Ludwig Wilsdorff, Alton Mason, and Andrés Sanjuan are living art as the trio comes together for HUGO's fall-winter 2020 campaign. Sporting fun looks from Hugo Boss's youth-infused HUGO line, ...
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Liam Payne Rocks Clip-On Eyewear for HUGO Fall ’20 Campaign
Liam Payne is again the face of HUGO as he reunites with the German brand for its fall-winter 2020 eyewear campaign. Payne couples up with model Aiden Curtiss as HUGO ...
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BOSS Goes Casual for Spring ’21 Collection
Due to limited guests being present at the spring-summer 2021 collection fashion show, BOSS took to TikTok to stream the event. It was hosted outdoors at the Palazzo del Senato ...
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At Home Comfort: Slip Into a BOSS Bathrobe
If there is one thing worse than a pandemic, it has to be staying home all day. However, on the plus side, in-between conference calls, and digital meetings, you have ...
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Geron, Josh & André Dress for Special Summer Occasions with BOSS
BOSS serves up irresistible tailored style with its most recent outing. The German fashion brand turns our attention to suiting for special summer occasions. Setting a party for the scene, ...
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Liam Payne Reunites with HUGO for Pre-Fall ’20 Capsule
The pre-fall 2020 season sees another collaboration between HUGO and its global brand ambassador, Liam Payne. The singer is front and center to unveil a campaign with the new capsule ...
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Breaking the Wave: Adam for DTK Men
Adam Butcher is back in the spotlight as he graces the pages of DTK Men's most recent issue. He dons a colorful wardrobe for a studio story lensed by photographer ...
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Mateusz & Kirill Sport BOSS for Life & Style México
Life & Style México takes to the city streets of Milan for its latest feature. Commemorating BOSS' return to the Italian fashion capital for a show, the magazine highlights its ...
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