This year, BOSS is getting into the holiday spirit by launching a new golden campaign. American actor Charles Melton is the face of the holiday advertising for the German fashion label. Melton exemplifies what BOSS considers to be an … Read More
HUGO unveils its new fall-winter 2022 campaign, which encourages everyone to be themselves. Through social media platforms such as TikTok and Instagram, the German fashion brand … Read More
The fall-winter 2022 campaign for BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it means to be your own … Read More
BOSS x Freddie Mercury Collection The newest installment in the BOSS Legends series pays tribute to a legendary figure in the world of music. As the most … Read More
The most recent Golf collection from BOSS brings the brand’s unique elegance out onto the course. Jordan Barrett, Naomi Watanabe, Noah Beck, The Triplets, Mau Otero, Twins Hadban, Nic Kaufmann, … Read More
Jacob Elordi, who stars in Euphoria, has a new campaign under his belt with BOSS, a German fashion house. This time, Elordi is the face of the label’s … Read More
For the HUGO man, fashion is not something to be followed; instead, he dictates the trend. Hugo reinvents a modern casual style for spring with the help … Read More
Campaigns, Celebrity, Fragrance
Jacob Elordi, best known for his role as Nate Jacobs on the television show Euphoria, is back in the spotlight with a new advertising campaign. As … Read More
BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign for the season, … Read More
BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once more for the season. Jansson travels … Read More
In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big Matthew and SAINt JHN are the faces of the German brand’s new advertisement, … Read More