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Hugo Boss

Established in 1924, Hugo Boss is a highly renowned German fashion label that was founded by the talented designer of its namesake. Prior to the end of World War II, this brand supplied garments for Nazi party organizations; however, post-war saw them turn their attention towards creating high-quality work uniforms.

By 1960, Hugo Boss had become renowned for its ready-to-wear suits, which made a splash in the global market. In 1984, it unveiled the first-ever BOSS fragrance to kickstart its iconic line of popular fragrances.

Hugo Boss, the renowned German fashion house, offers a diverse selection of premier brands to suit any budget. Their labels include BOSS, BOSS Orange, BOSS Green, and HUGO—all catering to your style needs.

Evan Mock sports a red HUGO sweater for the brand's spring-summer 2023 campaign.

Campaigns

Evan Mock Lends HUGO a Modern Attitude for Spring Campaign

Evan Mock, the multi-talented skateboarder, actor, and model, takes center stage as the star of HUGO’s spring-summer 2023 campaign. In this advertisement, he embodies the brand’s modern attitude and elevates the season’s must-haves in HUGO’s …

Simone Stravolo wears a red and black look with jeans by HUGO.

Lookbooks

Modern Tailoring Meets Sportswear: HUGO’s Red & Black Color Story

HUGO’s signature red and black color story takes center stage this season, as the German fashion brand demonstrates how modern tailoring and sportswear can be …

Maluma, Lee Minho, Matteo Berrettini, and Khaby Lame front BOSS' spring 2023 campaign.

Celebrity, Campaigns

Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign

BOSS is making a splash with its fresh spring-summer 2023 men’s campaign. Featuring renowned celebrities, the German fashion brand delves into what it takes to …

Jordan Barrett fronts the BOSS x Perfect Moment campaign.

Campaigns

Jordan Barrett Hits the Slopes for BOSS x Perfect Moment Collab

Jordan Barrett is making a statement in the spotlight for BOSS and its collaboration with Perfect Moment. This winter season, he’s showcasing the capsule collection …

The BOSS Legends collection expands with a new Frida Kahlo capsule collection, which features styles like this graphic organic cotton t-shirt in black.

Fashion News, Shopping

The BOSS Legends Frida Kahlo Capsule is Here

BOSS, the renowned German fashion label, continues to expand its Legends collection with a new member. After boxer Muhammad Ali and singer Freddie Mercury, BOSS now beautifully …

Charles Melton BOSS Holiday 2022 Campaign Men Polo Coat Joggers

Campaigns, Celebrity

Charles Melton Celebrates Golden Holidays with BOSS

This year, BOSS is getting into the holiday spirit by launching a new golden campaign. American actor Charles Melton is the face of the holiday advertising for the German …

Big Matthew HUGO Campaign Fall 2022 Red Puffer Jacket Men

Campaigns, Celebrity

Big Matthew & SAINt JHN Reunite with HUGO for Fall ’22 Campaign

HUGO unveils its new fall-winter 2022 campaign, which encourages everyone to be themselves. Through social media platforms such as TikTok and Instagram, the German fashion brand …

Matteo Berrettini BOSS Campaign Men Fall Winter 2022

Campaigns, Celebrity

Matteo Berrettini, Lee Min-ho + More Front BOSS Fall ’22 Campaign

The fall-winter 2022 campaign for BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it means to be your own …

BOSS x Freddie Mercury Hoodie Black 2022 Paolo Busti Model

Men's Fashion, Shopping

Make a Statement in the BOSS x Freddie Mercury Collection

BOSS x Freddie Mercury Collection The newest installment in the BOSS Legends series pays tribute to a legendary figure in the world of music. As the most …

Jordan Barrett Noah Beck BOSS Golf Wear 2022

Men's Fashion

Jordan Barrett, Noah Beck + More Hit the Golf Course in BOSS

The most recent Golf collection from BOSS brings the brand’s unique elegance out onto the course. Jordan Barrett, Naomi Watanabe, Noah Beck, The Triplets, Mau Otero, Twins Hadban, Nic Kaufmann, …

Jacob Elordi BOSS Campaign Sunglasses Eyewear 2022

Campaigns, Celebrity, Eyewear

Jacob Elordi Returns for BOSS Eyewear Campaign

Jacob Elordi, who stars in Euphoria, has a new campaign under his belt with BOSS, a German fashion house. This time, Elordi is the face of the label’s …

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