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Hugo Boss - German Fashion House

Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.

By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.

The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.

Mert & Marcus photographs Liam Payne for his new HUGO capsule collection.

Liam Payne Fronts Campaign for HUGO Capsule Collection

Polaroid singer Liam Payne is back in the spotlight with HUGO. The global brand ambassador stars in a new campaign for his exclusive capsule collection with the label. Mert & ...
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Liam Payne Shirtless Photo Shoot

HUGO Taps Liam Payne as Global Brand Ambassador

HUGO announces singer Liam Payne as its new global brand ambassador. Summer will heat up for the German brand as Payne fronts a bodywear campaign lensed by photography duo Mert ...
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Ease Into Classic Style with Hugo Boss Jackets

Ease Into Classic Style with Hugo Boss Jackets

Founded in 1920, Hugo Boss accomplished an international store network after it was mentioned frequently in the 1960s. Producing luxury designs especially in menswear, Hugo Boss presents its customers a ...
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British actor Henry Cavill appears in BOSS' spring-summer 2019 eyewear campaign.

Sharpen Your Focus: Henry Cavill Fronts BOSS Spring ’19 Eyewear Campaign

Henry Cavill reunites with BOSS for its spring-summer 2019 eyewear campaign, "Sharpen Your Focus." Donning sleek suits and knitwear, Cavill models BOSS' latest shades and glasses. He also talks to ...
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Chris Hemsworth fronts the BOSS Bottled Infinite fragrance campaign.

Chris Hemsworth Stars in BOSS Bottled Infinite Fragrance Campaign

Chris Hemsworth reunites with Hugo Boss once more to star in a new fragrance campaign. The Australian actor is the face of BOSS Bottled Infinite. The German brand explains the ...
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Getting behind the wheels of a Porsche, Andrew Cooper wears an all-black look from the brand's BOSS capsule collection.

Porsche x BOSS Capsule Collection Launches

After an early preview, the Porsche x BOSS capsule collection officially launches. Model and actor Andrew Cooper fronts the outing. The British star slips into a wardrobe, which revolves around ...
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HUGO Embraces Sporty Vibes with Fall '19 Collection

HUGO Embraces Sporty Vibes with Fall ’19 Collection

HUGO juxtaposes clean tailoring with a sporty aesthetic for its fall-winter 2019 collection. The German brand presents its latest designs with a lookbook, which features models Jack McQueen and Freek ...
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Jislain Duval Dons Business Travel Style by BOSS

Jislain Duval Dons Business Travel Style by BOSS

BOSS continues to explore style on the move with a new outing featuring Jislain Duval. The French model embraces sartorial looks with menswear classics such as sharp suits and tailored ...
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BOSS Delivers Classic Men's Style with Fall '19 Collection

BOSS Delivers Classic Men’s Style with Fall ’19 Collection

BOSS presents a classic approach to menswear with its fall-winter 2019 collection. The German brand enlists models Adrien Sahores and Sakua Kambong to star in its new lookbook. The models ...
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BOSS Explores New York Art Scene with Chic Fall '19 Collection

BOSS Explores New York Art Scene with Chic Fall ’19 Collection

BOSS' fall-winter 2019 collection looks to New York for its inspiration. The German brand fuses references to art, design, and architectural influences for the season. Embracing a chic neutral color ...
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