Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
HUGO Embraces Smart Relaxed Vibes for Pre-Fall '19 Collection
HUGO plays its cards smart and sporty for pre-fall 2019. The new season picks up right where we left off with spring-summer 2019. The German fashion brand delivers a youthful ...
Read More
Read More
Morten Nielsen & Kohei Takabatake Model BOSS for Vogue Ukraine Man
Showcasing sharp style from German brand BOSS, models Kohei Takabatake and Morten Nielsen inspire in an editorial. The models grace the pages of Vogue Ukraine Man. Posing against a minimal ...
Read More
Read More
Zach Pricer Inspires in Hugo Boss for Esquire
Zach Pricer steps into a sleek new wardrobe, courtesy of Hugo Boss. Photographed by Robbie Fimmano, Zach stars in an advertorial for Esquire. A man about town, Zach goes from ...
Read More
Read More
HUGO Juxtaposes Sporty Style & Tailoring for Spring '19 Collection
HUGO pays a nod to streetwear and nineties ravers with its spring-summer 2019 men's collection. Modern tailoring collides with the relaxed attitude of sporty silhouettes for the season. Showcasing HUGO's ...
Read More
Read More
BOSS Embraces Clean Lines for Chic Spring '19 Collection
BOSS embraces relaxed clean lines for spring-summer 2019. The German brand unveils its commercial line with a lookbook starring models Finnlay Davis and Tim Schuhmacher. The season's color palette transitions ...
Read More
Read More
Hugo Boss & Porsche Collaborate, Preview New Capsule Collection
Hugo Boss has a new partnership in the works. Active in the world of Formula E racing, the German brands finds a new partner in Porsche. Beginning, December 2019, Porsche ...
Read More
Read More
Andrew Cooper Fronts BOSS Fall '18 Watches Campaign
On the heels of his Marc O'Polo advertisement, British model turned actor Andrew Cooper is back in the spotlight. He fronts the fall-winter 2018 campaign of BOSS watches. Taking to ...
Read More
Read More
BOSS Collaborates with Jeremyville for Holiday '18 Collection
BOSS celebrates the holidays by collaborating with artist Jeremyville on a special limited-edition collection. The artist's playful characters decorate BOSS' stylish lineup. Marking the festive occasion, Jeremyville created one of ...
Read More
Read More
Alexander Beck in 'Revisited'
Alexander Beck returns to our pages with a striking new story. The British model dons a fall-winter 2018 wardrobe from Hugo Boss' runway collection. Taking to the English town of ...
Read More
Read More
Daniel Brühl Connects with BOSS for Made in Germany Capsule Campaign
Hugo Boss introduces its Made in Germany capsule collection with a new campaign. The fashion brand enlists actor Daniel Brühl to star in the advertisement. He joins model Toni Garrn ...
Read More
Read More
