The fall-winter 2022 campaign for BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it means to be your own BOSS by using a variety of today’s most noteworthy personalities from various fields.
BOSS Fall/Winter 2022 Campaign
This season of BOSS has prominent appearances by recurring characters. David Sims photographs Italian tennis player Matteo Berrettini, British boxer Anthony Joshua, American rapper Future, South Korean singer and actor Lee Min-ho, and TikTok creator Khaby Lame. The BOSS campaign stars represent several ways to be a BOSS in modern society.
The fall-winter 2022 advertising campaign for BOSS displays three separate rooms in seasonal hues. Not only do rooms in black, white, and camel steal the show, but they also serve as reminders that when one door shuts, another opens. The concept is that the route to becoming your own BOSS is not a single straight line but rather a succession of experiences, triumphs, and even failures. However, each doorway offers the opportunity for optimism and growth.