HUGO Sets Its Own Trendy Spring Statement

The Fashionisto

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Published February 25, 2022

Etienne de Testa dons a modern gray suit with a HUGO logo graphic tee.Pin
Etienne de Testa dons a modern gray suit with a HUGO logo graphic tee.

For the HUGO man, fashion is not something to be followed; instead, he dictates the trend. Hugo reinvents a modern casual style for spring with the help of relaxed tailoring and a laid-back fit. Stefan Heinrichs’ images of the German brand’s distinctive clothing feature the juxtaposition of clean lines and graphic elements. Edward James Lee, who serves as art director for the occasion, collaborates with Heinrichs to highlight HUGO’s stylish spring statement.

Embracing clean, relaxed shapes, Jonathan Tidika dons a spring 2022 look from HUGO.Pin
Embracing clean, relaxed shapes, Jonathan Tidika dons a spring 2022 look from HUGO.

HUGO Spring 2022 Collection

HUGO has chosen models Etienne de Testa and Jonathan Tidika to serve as its spring models. As captured by photographer Stefan Heinrichs, the pair exudes a sense of self-assurance and sophistication. Meanwhile, Emilie Kareh dresses the models in HUGO’s fresh designs, which range from casual and logo-centric to polished and modern in their approach.

Related: BIG MATTHEW & SAINT JHN FRONT HUGO SPRING ’22 CAMPAIGN

Making a case for CO-ORD style, Etienne de Testa  wears a matching floral shirt and pants from HUGO.Pin
Making a case for CO-ORD style, Etienne de Testa wears a matching floral shirt and pants from HUGO.

HUGO’s spring 2022 collection includes pieces that embody the label’s concept of everyday basics. The HUGO brand, on the other hand, elevates these wardrobe essentials. HUGO creates garments that make a statement, whether through the use of their logo to make a personal statement or the use of vibrant flower prints for the season.

It's logo central as Etienne de Testa rocks a HUGO vest with matching underwear.Pin
It’s logo central as Etienne de Testa rocks a HUGO vest with matching underwear.
Jonathan Tidika stays cool in a pair of floral print swim shorts by HUGO.Pin
Jonathan Tidika stays cool in a pair of floral print swim shorts by HUGO.

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