Big Matthew & SAINt JHN Reunite with HUGO for Fall ’22 Campaign

The Fashionisto

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Published August 9, 2022

Big Matthew Rapper HUGO Campaign Fall 2022 Men Leather Biker JacketPin
Big Matthew rocks a leather biker jacket for HUGO’s fall-winter 2022 campaign. Photo Credit: HUGO

HUGO unveils its new fall-winter 2022 campaign, which encourages everyone to be themselves. Through social media platforms such as TikTok and Instagram, the German fashion brand is closer than ever to its fans. As an extension of this, HUGO’s latest advertisement represents today’s digitally savvy music artist. Brand ambassadors Korean-American rapper Big Matthew and Guyanese-American rapper SAINt JHN reunite with HUGO for its brand-new campaign. 

SAINt JHN HUGO Campaign Fall 2022 Men ShirtlessPin
Rapper SAINt JHN fronts HUGO’s fall-winter 2022 campaign. Photo Credit: HUGO

HUGO Fall-Winter 2022 Campaign

Fall marks the official reveal of the revisited HUGO monogram, ushering in a new era for the fashion house. Keeping the momentum, HUGO approaches the season with fresh casual styles to covet. The fashion brand’s collection pops this autumn with its signature color palette of black, red, and white. The colors dress relaxed silhouettes and easy-to-wear separates that can be mixed and matched.

Related: MATTEO BERRETTINI, LEE MIN-HO + MORE FRONT BOSS FALL ’22 CAMPAIGN

Big Matthew HUGO Campaign Fall 2022 Red Puffer Jacket MenPin
HUGO brand ambassador Big Matthew wears a red puffer jacket for HUGO’s fall-winter 2022 campaign. Photo Credit: HUGO

From jackets and sweatshirts to joggers, HUGO reflects a streetwear vibe with its fall-winter 2022 collection. HUGO’s campaign featuring Big Matthew and SAINt JHN embodies the essence of its men’s clothing with punchy, vibrant images. Furthermore, HUGO’s ad communicates with the younger generations that relate to the brand’s uniqueness and originality.


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