Proclaiming “Your time is now”, Hugo Boss taps Zac Efron as its latest celebrity ambassador. The American star fronts the new campaign for the German label’s fragrance, HUGO. In addition to representing the youthful zest of HUGO, Efron has warmed up to the brand’s styles. Recently stepping out to promote his movie, Baywatch, Efron wore… [Read More]
Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
Hunter & Gatti photograph BOSS Green’s spring-summer 2017 campaign. British model Edward Wilding reunites with the brand for the occasion. He joins Chinese model Hao Yun Xiang. Embracing an active spirit, Edward and Hao don sporty styles. Captured in motion, the models wear essentials such as the polo, windbreaker, and active tee. Related: BOSS Hugo… [Read More]
BOSS Hugo Boss captures a sense of summer with its new advertising campaign. The German brand enlists photographer Angelo Pennetta to shoot its spring-summer 2017 ads. Taking to the beach, models Kit Butler and Gabriel Hulgich star as the season’s male protagonists. Joining Anna Mila Guyenz and Antonina Petkovic, the models wear casual summer staples…. [Read More]
New York Fashion Week: Men serves as the backdrop for the unveil of BOSS Hugo Boss’ fall-winter 2017 collection. Adventures and voyages inspire the outing as the German brand looks to outfit the modern traveller. Tailoring grounds the range with wide silhouettes referencing the 1980s and 90s. Breaking up the clean lines of suits, BOSS… [Read More]
BOSS Hugo Boss takes us on the road with its spring-summer 2017 Travel Line. Yellow, grey, and black contribute to the season’s wardrobe. Here, the German brand brings a lightness and versatility to its travel separates. Performance fabrics meld with stretch wool as BOSS turns out reversible 2-in-1 jackets, sports coats, jersey trousers, and more…. [Read More]