In the lively streets of Lisbon, the Pepe Jeans spring 2024 campaign discovers its inspiration, breathing a spirit of adventure into every thread and seam. Featuring Liam Kelly and Mukasa Kakonge, the ad captures a story of exploration, where fashion becomes the quiet narrator of one’s journey.
Pepe Jeans Spring 2024 Campaign
This season’s collection is notable for its wearability and casual sophistication, from the comfort of a khaki jacket aboard the iconic trams to a pair of perfectly faded denim on a vintage motorbike.
Each image, a travel snapshot, welcomes us into a world where style is both the guide and the goal.
The campaign invites stories of wanderlust in clothing that go beyond simple aesthetics. It’s about building a wardrobe that adapts to the spontaneity of travel—a beige-toned jacket for a relaxed rooftop conversation or a crisp navy blazer that moves effortlessly into the nightlife.
As the day melts into a warm Portuguese evening, the campaign’s message is clear: embrace the world with open arms and a style that stands as your signature. With Pepe Jeans, spring is a setting for memorable stories woven into the fabric of every garment.
