Pepe Jeans Spring 2024: Own Your Denim Campaign

The Fashionisto

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Published March 23, 2024

Donning blue layers, Paul François wears a Pepe Jeans denim jacket over a striped shirt.Pin
Donning blue layers, Paul François wears a Pepe Jeans denim jacket over a striped shirt. Photo: Pepe Jeans

Set against a bold blue backdrop, Pepe Jeans’ spring-summer 2024 denim campaign, “Own Your Denim,” exudes confidence and timeless style. The ad celebrates over five decades of denim excellence, crafting trends within the fabric’s rich history.

Pepe Jeans Spring/Summer 2024 Denim Campaign

Great denim comes in threes with Paul François wearing a denim jacket, shirt, and jeans by Pepe Jeans.Pin
Great denim comes in threes, with Paul François wearing a denim jacket, shirt, and jeans by Pepe Jeans. Photo: Pepe Jeans

Paul François, the campaign’s star, embodies the casual refinement synonymous with the Pepe Jeans’ denim creations. The shades of blue highlight a collection of denim that plays with texture, form, and layering, showcasing jackets, shirts, and jeans.

Paul François models a denim-on-denim ensemble from Pepe Jeans, anchored by classic sneakers.Pin
Paul François models a denim-on-denim ensemble from Pepe Jeans, anchored by classic sneakers. Photo: Pepe Jeans

Pepe Jeans’ denim campaign showcases precision in fit and detail. The label presents a range of silhouettes, including skinny, slim, tapered, straight, relaxed, and loose, ensuring an ideal match for every body type and personal style.

Paul François sports a classic denim jacket over a striped shirt from Pepe Jeans.Pin
Paul François sports a classic denim jacket over a striped shirt from Pepe Jeans. Photo: Pepe Jeans

Attention to detail is evident, from the sturdy stitching that promises longevity to the carefully placed rivets that add function and flair.

Pepe Jeans revisits its roots and strides toward a sustainable future with “Pepe Future,” an initiative that intertwines must-have fashion with environmental consciousness. The line features sustainable fits, integrating ecological practices into denim production.


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