Set against a bold blue backdrop, Pepe Jeans’ spring-summer 2024 denim campaign, “Own Your Denim,” exudes confidence and timeless style. The ad celebrates over five decades of denim excellence, crafting trends within the fabric’s rich history.
Pepe Jeans Spring/Summer 2024 Denim Campaign
Paul François, the campaign’s star, embodies the casual refinement synonymous with the Pepe Jeans’ denim creations. The shades of blue highlight a collection of denim that plays with texture, form, and layering, showcasing jackets, shirts, and jeans.
Pepe Jeans’ denim campaign showcases precision in fit and detail. The label presents a range of silhouettes, including skinny, slim, tapered, straight, relaxed, and loose, ensuring an ideal match for every body type and personal style.
Attention to detail is evident, from the sturdy stitching that promises longevity to the carefully placed rivets that add function and flair.
Pepe Jeans revisits its roots and strides toward a sustainable future with “Pepe Future,” an initiative that intertwines must-have fashion with environmental consciousness. The line features sustainable fits, integrating ecological practices into denim production.
