Kith’s summer 2024 campaign features the charismatic John Leguizamo. At 63, Leguizamo dons a wardrobe influenced by Turkish and Italian styles, celebrating Kith’s connection to its flagship cities.
Kith Summer 2024 Campaign
The season’s collection offers a thoughtful selection of fabrics and textures, with vintage lace, lightweight wool, and cotton eyelet details capturing the essence of summer travels.
The campaign frames Leguizamo as the quintessential Kith man. Crossover shirts paired with linen trousers and menswear like the iconic bomber jacket illustrate a sophisticated yet relaxed summer aesthetic.
Kith’s color palette features earthy tones and vibrant prints, grounding the collection in natural elegance and laid-back luxury. The new campaign highlights seasonal attire while emphasizing the evolution of men’s fashion, with an artistic nod to its roots in distinct cultural aesthetics.
As Leguizamo moves through various settings, from rustic outdoor spaces to sleek indoor environments, he exudes the air of a worldly man, reflecting Kith’s summer vision.
