After going the model route for its spring-summer advertisements, John Varvatos returns to true form for fall-winter 2016. The American designer enlists Hozier to fronts its first campaign, which features images in color. The 26-year-old Irish singer-songwriter connects with photographer Danny Clinch for the occasion.
Posing for relaxed imagery, Hozier dons a plaid coat, knit cardigan, skinny jeans and leather boots from Varvatos’ new collection. The Take Me to Church singer also appears in a video for the brand, performing To Be Alone.
Hozier for John Varvatos Fall/Winter 2016 Campaign
Talking about the choice to tap Hozier for his fall campaign, Varvatos shares, “Hozier is one of the great singer-songwriters of this generation, and collaborating with him has been inspiring. He brings a fresh sense of masculinity and authenticity to the collection. This is a Renaissance man of today and years to come.”