John Varvatos

John Varvatos is an iconic American fashion designer and entrepreneur who established his eponymous brand in 1999. Before that, he was the head of menswear design at revered labels such as Calvin Klein and Polo Ralph Lauren. His debut menswear collection in 2000 shook up the industry with its unique black pieces, which defied trends of the era—Varvatos’ fresh look being strongly linked to rock ‘n’ roll. Renowned for its classic yet daring style, John Varvatos’ clothing caters to personalities like Iggy Pop and Dave Matthews, bold yet stylishly sophisticated personalities.

In front and center, Paul Kelly dons a crosshatch print double-breasted jacket by John Varvatos.

John Varvatos Spring 2023: Reverie Reimagined

The alchemy of reverie and illusion infuses John Varvatos’ spring 2023 collection with a distinctive allure. This season, the esteemed brand explores fantasies and fragmented reality, placing models Paul Kelly and Erin Mommsen at the …

Relaxing, model Lucas Bin wears a John Varvatos turtleneck with a marled knit.

Rebel’s Regalia: John Varvatos Reinterprets Heritage Fashions

John Varvatos, known for its luxe menswear with a dark slant, has just announced its new resort 2022 collection. This line is inspired by eccentrics …

John Varvatos Fall 2022 Sebastiao Hungerbuehler Joland Novaj Model

John Varvatos Channels Vibes of Summer & the Rebel

Even though autumn has come for the John Varvatos man, he still dresses in his signature style to celebrate the changing seasons. The “Endless Summer” and “When …

Jökull Júlíusson Train Station John Varvatos Campaign Pre-fall 2022

Campaigns, Celebrity

Jökull Júlíusson Boards a Train for John Varvatos Pre-fall ’22 Campaign

For its pre-fall 2022 campaign, John Varvatos heads to Nashville, Tennessee. The iconic city holds significance for the fashion brand’s most recent endeavor. Music is a lynchpin across …

Models Griffin Reed and Trevor Willis showcase looks from John Varvatos' resort 2022 collection.

Men's Fashion, Shopping

Urban Indigos: John Varvatos Looks to Manhattan Skyline for Inspiration

John Varvatos unveils a look at what to expect for the new year with its newest collection. Inspired by the Manhattan skyline at sunset, its …

Models Sid Ellisdon and Luke Eisner front the John Varvatos Star USA spring-summer 2020 campaign.

Sid & Luke Are Too Cool for John Varvatos Star USA Campaign

Sid Ellisdon reunites with John Varvatos for the label’s Star USA spring-summer 2020 campaign. Photographed by Mark Seliger, Sid joins model and actor Luke Eisner …

Models Lucky Blue Smith and Joshua Smoot front John Varvatos' spring-summer 2020 campaign.

Lucky & Joshua Are Daydreamers for John Varvatos Spring ’20 Campaign

John Varvatos reunites with Lucky Blue Smith for its spring-summer 2020 campaign. This time around, the blond model is joined by Joshua Smoot. Together, the …

Miles McMillan sports a velvet jacket $1,698 from the John Varvatos x Led Zeppelin capsule collection.

Men's Fashion, Shopping

Miles Embraces Cool Style in John Varvatos x Led Zeppelin Capsule

John Varvatos returns to its rock-inspired roots with a new capsule collection. The fashion brand celebrates the 50th anniversary of Led Zeppelin’s debut album release …

Campaigns, Celebrity

Rock Band Badflower Fronts John Varvatos Star USA Fall ’19 Campaign

John Varvatos Star USA enlists California’s Badflower to front its fall-winter 2019 campaign. Not strangers to John Varvatos, the rock band was also personally signed …

Lucky Blue Smith dons a tartan blazer with a henley and skinny jeans for John Varvatos' fall-winter 2019 campaign.

Lucky Blue Smith is Cool & Sleek for John Varvatos Fall ’19 Campaign

John Varvatos takes to an abandoned warehouse in Brooklyn, New York for its fall-winter 2019 campaign. The fashion brand taps Lucky Blue Smith as the …

A chic vision, Federico Cola dons a John Varvatos Collection camo jacquard jacket $1,298.

Lookbooks, Shopping

Federico Cola Heads Into Summer with John Varvatos

John Varvatos Collection presents new summer arrivals with an outing that takes us to the desert. Once there, the brand reunites with model Federico Cola. …