John Varvatos finds the perfect artist to represent its Wild at Heart collection. The fashion label looks to none other than Machine Gun Kelly to fronts its fall-winter 2017 campaign. Not his first time at the rodeo, MGK also appears in a Reebok advertisement this season. Embodying Varvatos’ rebellious man of style, the rapper connects… [Read More]
John Varvatos
John Varvatos Taps Vintage Trouble for Spring ’17 Campaign
John Varvatos enlists rhythm and blues band Vintage Trouble to star in its spring-summer 2017 campaign. Photographer Danny Clinch photographs the energetic outing. Vintage Trouble follows an epic Varvatos roster of campaign stars, which includes Iggy Pop and Jimmy Page. Discussing the decision to tap Vintage Trouble for its advertisement, Varvatos shares, “They’ve got classic… [Read More]
Wild at Heart: John Varvatos Unveils Fall ’17 Collection
John Varvatos presents his fall-winter 2017 collection, Wild at Heart. The range takes on a romantic vision of urban life with the designer’s signature downtown cool. Offering a spin on the rebellious with exquisite tailoring, Varvatos delivers hand-painted treatments, animal finishes, washed velvets, and hand-burnished leathers. Juxtaposed with leopard prints, a somber sea of black… [Read More]
Fall Style Update: Discover John Varvatos’ Latest Fashions
Timely essentials from John Varvatos come together for a new fall-winter 2016 outing. Photographed by Ben Morris (Atelier Management), models Sheani Gist, Nicola Wincenc, Michael Lockley, and Nicholas Ronyai are styled by Kirstin Gellatly. The models embrace Varvatos’ signature cool in a series of ensembles, which are ideal for everyday style. Denim shirts, crewneck sweaters,… [Read More]
John Varvatos Celebrates Iconic Leather Jacket with Dark Rebel Rider Fragrance
John Varvatos celebrates the iconic black leather jacket with its latest fragrance to debut–Dark Rebel Rider. The designer scent seeks to capture the world of motorcycle racing, a timeless bad boy attitude, and biker cool. Varvatos continues his collaboration with Givaudan Vice President of Perfumery, Rodrigo Flores-Roux for the release. Related: Hozier Fronts John Varvatos’… [Read More]