Ryan Gosling Navigates City Lights for TAG Heuer

The Fashionisto

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Published April 25, 2024

TAG Heuer brand ambassador Ryan Gosling wears its steel 39mm Carrera Chronograph. Photo: TAG HeuerPin
TAG Heuer brand ambassador Ryan Gosling wears its steel 39mm Carrera Chronograph. Photo: TAG Heuer

Under the glow of neon lights, Ryan Gosling embodies the action hero archetype, starring in a compelling story for TAG Heuer. The campaign captures The Fall Guy star amidst a nocturnal cityscape, his presence as magnetic as the watches he represents.

The TAG Heuer Carrera Chronograph, a timepiece known for its fusion of sophistication and advanced technology, graces Gosling’s wrist like a natural extension of his persona.

Ryan Gosling for TAG Heuer Carrera Chronograph

Ryan Gosling sports the blue 39mm TAG Heuer Carrera Chronograph.Pin
Ryan Gosling sports the blue 39mm TAG Heuer Carrera Chronograph. Photo: TAG Heuer

The featured TAG Heuer Carrera Chronograph has a 39mm steel case and ergonomic lugs, highlighting the watch’s in-house Calibre TH20-00 automatic movement and 80-hour power reserve. The chronograph’s dial boasts a reverse Tricompax layout.

Against a neon-lit night, Ryan Gosling fronts the 39mm TAG Heuer Carrera Chronograph advertisement.Pin
Against a neon-lit night, Ryan Gosling fronts the 39mm TAG Heuer Carrera Chronograph advertisement. Photo: TAG Heuer

The striking advertisement celebrates the duality of Gosling’s roles—both on-screen as a stuntman in The Fall Guy and off-screen as a TAG Heuer brand ambassador—illustrating the synergy between performer and timepiece.

In a new ad, Ryan Gosling sets the time for adventure with the 39mm TAG Heuer Carrera Chronograph. Pin
In a new ad, Ryan Gosling sets the time for adventure with the 39mm TAG Heuer Carrera Chronograph. Photo: TAG Heuer

TAG Heuer’s campaign has a cinematic quality where the urban backdrop becomes as essential to the aesthetic as the Carrera Chronograph. Gosling, captured in moments of contemplation and action, reflects the essence of TAG Heuer: timelessness amidst the constant motion of life.

In an urban night scene, Ryan Gosling makes a call, wearing the blue 39mm TAG Heuer Carrera Chronograph.Pin
In an urban night scene, Ryan Gosling makes a call, wearing the blue 39mm TAG Heuer Carrera Chronograph. Photo: TAG Heuer
Behind the wheel, Ryan Gosling captures a moment of focus, wearing the 39mm TAG Heuer Carrera Chronograph. Pin
Behind the wheel, Ryan Gosling captures a moment of focus, wearing the 39mm TAG Heuer Carrera Chronograph. Photo: TAG Heuer

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