Under the glow of neon lights, Ryan Gosling embodies the action hero archetype, starring in a compelling story for TAG Heuer. The campaign captures The Fall Guy star amidst a nocturnal cityscape, his presence as magnetic as the watches he represents.
The TAG Heuer Carrera Chronograph, a timepiece known for its fusion of sophistication and advanced technology, graces Gosling’s wrist like a natural extension of his persona.
Ryan Gosling for TAG Heuer Carrera Chronograph
The featured TAG Heuer Carrera Chronograph has a 39mm steel case and ergonomic lugs, highlighting the watch’s in-house Calibre TH20-00 automatic movement and 80-hour power reserve. The chronograph’s dial boasts a reverse Tricompax layout.
The striking advertisement celebrates the duality of Gosling’s roles—both on-screen as a stuntman in The Fall Guy and off-screen as a TAG Heuer brand ambassador—illustrating the synergy between performer and timepiece.
TAG Heuer’s campaign has a cinematic quality where the urban backdrop becomes as essential to the aesthetic as the Carrera Chronograph. Gosling, captured in moments of contemplation and action, reflects the essence of TAG Heuer: timelessness amidst the constant motion of life.
