Making a Fashion Ad? 6 Tips to Achieve an Eye-Catching Advertisement

Couple Models Well Dressed Man Suit Woman White SunglassesPin
Photo Credit: Shutterstock.com

Fashion – it’s something that we see every day. Even if someone doesn’t have a keen eye for what clothing matches another piece, we all have our own sense of fashion.

Picking out clothing is quite personal. What one person likes, the next one coming along could hate it. That is the way it goes. With this, it can make creating a fashion ad challenging.

A fashion ad is something you want to drive to not just create a sale but to also draw people in as followers. When they follow you and see what you continue to make, you’re more likely to get sales from them.

So, if you’re in need of making a fashion ad, consider the following points to get you going.

Company Brand Should Match the Ad

You’ve likely heard this time and time again – consistency is key when it comes to your brand. A company should have a style to its brand that is consistent across all avenues. That way, when someone sees your ad, they’ll know it’s you before even seeing the name or logo.

Consistency comes with the tone, style, color scheme, and message you’re trying to get across.

Man Working Computer Graphic Design OfficePin
Photo Credit: Shutterstock.com

Use Design Software

Design software can help you create animation in your ad. Especially for short ads on social media, a bit of animation can make your ad pop amongst other images.

Keep it simple if you’re adding animation. You want to grab the viewers without turning them off from too many distractions.

Utilize Style Guides

Style guides are those ads you see where it shows you multiple ways to wear a few pieces of clothing. For example, you could have a style guide for a pair of pants that you can pair with different shoes and tops to create brand new outfits.

Style guides help draw in viewers to show them how they could wear the item. For customers who aren’t big into fashion, this is an excellent method to create new followers.

Side Profile Dramatic Man BeardPin
Photo Credit: Shutterstock

Show Sneak Peeks

Want to tease a new collection? Showing sneak peeks of what’s coming up. It doesn’t have to be the full line. Instead, highlight a few essential items or elements of a piece of clothing. This way, you leave the audience wanting more.

Keep Your Ad Simple

There’s a fine line between providing enough information in the ad, and then overwhelming the viewer with too many graphics. Chances are when the viewer sees your ad, they’re only briefly looking at it. So, if you have too many things going on at one time, it’s hard to get your point across if you have too many elements to the ad.

Make Text Legible

The majority of ads have text on them. It could be the name of a new collection, a call to action, or even the name of your company. No matter what it is, you want the text to stand out against everything else.

Use bold fonts that are easy to read and pop. Add a border around it to help draw the eyes to the text.

Have fun creating a fashion ad. You have an opportunity to get creative in this industry.


Recent Updates

De Bonne Facture Spring 2024: Artisanal Threads

De Bonne Facture Spring 2024: Artisanal Threads

De Bonne Facture's spring-summer 2024 collection presents a serene blend of classic silhouettes and sophisticated casualness. With a focus on ...
Drop Fade Haircuts: Mastering the Art of Precision

Drop Fade Haircuts: Mastering the Art of Precision

Regarding modern men's hairstyling, the drop fade haircut is a versatile and stylish choice that effortlessly blends tradition with innovation ...
Brandon Flynn Dons Classics for Calvin Klein Spring 2024 Ad

Brandon Flynn Dons Classics for Calvin Klein Spring 2024 Ad

Set against the iconic backdrop of New York City and the calm of minimalist interiors, Calvin Klein's spring 2024 campaign ...
Oscar Isaac Goes Moody for Fear of God Ad: Collection 8

Oscar Isaac Goes Moody for Fear of God Ad: Collection 8

In the hushed grayscale of spring, Fear of God unveils its Collection 8 campaign through a captivating series of images ...
Michael B. Jordan Stars in David Yurman Spring 2024 Ad

Michael B. Jordan Stars in David Yurman Spring 2024 Ad

The new Chevron collection by David Yurman, worn by Michael B. Jordan, is a captivating display of craftsmanship and design ...
Vintage Outfits for Men: Embracing the Past with Modernity

Vintage Outfits for Men: Embracing the Past with Modernity

The world of vintage outfits for men illuminates the enduring appeal of pieces that have stood the test of time ...