Fashion – it’s something that we see every day. Even if someone doesn’t have a keen eye for what clothing matches another piece, we all have our own sense of fashion.
Picking out clothing is quite personal. What one person likes, the next one coming along could hate it. That is the way it goes. With this, it can make creating a fashion ad challenging.
A fashion ad is something you want to drive to not just create a sale but to also draw people in as followers. When they follow you and see what you continue to make, you’re more likely to get sales from them.
So, if you’re in need of making a fashion ad, consider the following points to get you going.
Company Brand Should Match the Ad
You’ve likely heard this time and time again – consistency is key when it comes to your brand. A company should have a style to its brand that is consistent across all avenues. That way, when someone sees your ad, they’ll know it’s you before even seeing the name or logo.
Consistency comes with the tone, style, color scheme, and message you’re trying to get across.
Use Design Software
Design software can help you create animation in your ad. Especially for short ads on social media, a bit of animation can make your ad pop amongst other images.
Keep it simple if you’re adding animation. You want to grab the viewers without turning them off from too many distractions.
Utilize Style Guides
Style guides are those ads you see where it shows you multiple ways to wear a few pieces of clothing. For example, you could have a style guide for a pair of pants that you can pair with different shoes and tops to create brand new outfits.
Style guides help draw in viewers to show them how they could wear the item. For customers who aren’t big into fashion, this is an excellent method to create new followers.
Show Sneak Peeks
Want to tease a new collection? Showing sneak peeks of what’s coming up. It doesn’t have to be the full line. Instead, highlight a few essential items or elements of a piece of clothing. This way, you leave the audience wanting more.
Keep Your Ad Simple
There’s a fine line between providing enough information in the ad, and then overwhelming the viewer with too many graphics. Chances are when the viewer sees your ad, they’re only briefly looking at it. So, if you have too many things going on at one time, it’s hard to get your point across if you have too many elements to the ad.
Make Text Legible
The majority of ads have text on them. It could be the name of a new collection, a call to action, or even the name of your company. No matter what it is, you want the text to stand out against everything else.
Use bold fonts that are easy to read and pop. Add a border around it to help draw the eyes to the text.
Have fun creating a fashion ad. You have an opportunity to get creative in this industry.