Gucci’s Golden Boy: Xiao Zhan Shines in Horsebit 1955 Bag Ad

The Fashionisto

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Published April 30, 2024

Charming with an engaging smile, Xiao Zhan stars in the new Gucci Horsebit 1955 bag campaign.Pin
Charming with an engaging smile, Xiao Zhan stars in the new Gucci Horsebit 1955 bag campaign. Photo: Tyrell Hampton / Gucci

The Gucci Horsebit 1955 bag campaign showcases heritage and modern style, celebrating five years of collaboration between the house and global brand ambassador Xiao Zhan. Captured by photographer Tyrell Hampton, the advertisement explores the actor’s deepening relationship with this iconic accessory against the lively backdrop of Milan.

Xiao Zhan for Gucci Horsebit 1955 Bag Campaign

Sitting atop a vintage car, Xiao Zhan appears in the Gucci Horsebit 1955 bag campaign.Pin
Sitting atop a vintage car, Xiao Zhan appears in the Gucci Horsebit 1955 bag campaign. Photo: Tyrell Hampton / Gucci

The series opens with a pensive Xiao Zhan strolling through Milanese streets, the Horsebit 1955 bag slung over his shoulder, mirroring his first encounter with the bag during his first visit to the city in 2019.

Styled by Francesca Burns, each image exudes everyday elegance, furthered by the inclusion of the Gucci Re-Web sneakers—Sabato De Sarno’s debut sneaker design. This footwear combines Gucci’s signature Web stripe with a contemporary silhouette.

Chic in a camel-colored cardigan, Xiao Zhan captivates in the Gucci Horsebit 1955 bag ad.Pin
Chic in a camel-colored cardigan, Xiao Zhan captivates in the Gucci Horsebit 1955 bag ad. Photo: Tyrell Hampton / Gucci

Whether casually leaning against a classic car or exploring the city’s nightlife, Xiao Zhan’s attire perfectly balances casual refinement and elevated allure.

A modern vision in a leather jacket, Xiao Zhan sports a red Gucci Horsebit 1955 bag for the brand's newest advertisement.Pin
A modern vision in a leather jacket, Xiao Zhan sports a red Gucci Horsebit 1955 bag for the brand’s newest advertisement. Photo: Tyrell Hampton / Gucci

Gucci’s campaign highlights the aesthetic and functional aspects of the Horsebit 1955 bag and the emotional connection it holds for Xiao Zhan. The advertisement captures the nostalgic and forward-thinking narrative through simple moments.

Enjoying a relaxed moment in a gray hoodie, Gucci brand ambassador Xiao Zhan stars in the Horsebit 1955 bag campaign.Pin
Enjoying a relaxed moment in a gray hoodie, Gucci brand ambassador Xiao Zhan stars in the Horsebit 1955 bag campaign. Photo: Tyrell Hampton / Gucci

Xiao Zhan’s Gucci advertisement reflects the essence of the Italian fashion house and its legacy while celebrating its continuous evolution, making it a touching homage to the timeless appeal of the Horsebit 1955 bag.

Standing out in a red coat, Xiao Zhan fronts the Gucci Horsebit 1955 bag campaign.Pin
Xiao Zhan fronts the Gucci Horsebit 1955 bag campaign in a red coat. Photo: Tyrell Hampton / Gucci

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