The Gucci Horsebit 1955 bag campaign showcases heritage and modern style, celebrating five years of collaboration between the house and global brand ambassador Xiao Zhan. Captured by photographer Tyrell Hampton, the advertisement explores the actor’s deepening relationship with this iconic accessory against the lively backdrop of Milan.
Xiao Zhan for Gucci Horsebit 1955 Bag Campaign
The series opens with a pensive Xiao Zhan strolling through Milanese streets, the Horsebit 1955 bag slung over his shoulder, mirroring his first encounter with the bag during his first visit to the city in 2019.
Styled by Francesca Burns, each image exudes everyday elegance, furthered by the inclusion of the Gucci Re-Web sneakers—Sabato De Sarno’s debut sneaker design. This footwear combines Gucci’s signature Web stripe with a contemporary silhouette.
Whether casually leaning against a classic car or exploring the city’s nightlife, Xiao Zhan’s attire perfectly balances casual refinement and elevated allure.
Gucci’s campaign highlights the aesthetic and functional aspects of the Horsebit 1955 bag and the emotional connection it holds for Xiao Zhan. The advertisement captures the nostalgic and forward-thinking narrative through simple moments.
Xiao Zhan’s Gucci advertisement reflects the essence of the Italian fashion house and its legacy while celebrating its continuous evolution, making it a touching homage to the timeless appeal of the Horsebit 1955 bag.
