HUGO Revs Up Its Eyewear for VCARB Formula One Team

The Fashionisto

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Published May 2, 2024

Australian motorsports racing driver Daniel Ricciardo wears HUGO Eyewear sunglasses.Pin
Australian motorsports racing driver Daniel Ricciardo wears HUGO Eyewear sunglasses. Photo: HUGO

The high-octane world of Formula One meets cutting-edge fashion in HUGO Eyewear’s latest venture as the Official Eyewear Partner of the Visa Cash App RB (VCARB) Formula One Team. This exciting collaboration combines the thrill of the racetrack with the flair of fashion, showcasing HUGO’s bold, modern eyewear.

The partnership aims to capture the imagination of racing fans and fashion enthusiasts, using Formula One’s global stage to showcase HUGO’s distinctive style.

HUGO Eyewear for VCARB Formula One Team

Japanese motorsports racing driver Yuki Tsunoda wears HUGO Eyewear sunglasses.Pin
Japanese motorsports racing driver Yuki Tsunoda wears HUGO Eyewear sunglasses. Photo: HUGO

Daniel Ricciardo and Yuki Tsunoda, two celebrated racing drivers, wear the striking designs of HUGO Eyewear, embodying the brand’s innovative aesthetic. These images blend speed and style, with each picture reflecting the dynamism and youthful energy that HUGO and Formula One are known for.

Ricciardo’s look features sleek, transparent frames that suggest a mix of casual sophistication and the adrenaline of the racetrack. Alternatively, Tsunoda’s dark, angular sunglasses convey the urban, edgy undertones of HUGO Eyewear.

HUGO Eyewear Spring/Summer 2024 Collection

HUGO Eyewear Spring Summer 2024 010Pin
HUGO Eyewear mask-style sunglasses from the spring-summer 2024 collection. Photo: Hugo Boss

The HUGO Eyewear collection encompasses two distinctive lines: the Authentic Line and the Contemporary Line. The Authentic Line offers gender-neutral designs that appeal to Gen-Z, with creative interpretations of the HUGO logo embedded in each piece.

Meanwhile, the Contemporary Line focuses on sustainability, using bio-based and recycled materials, reflecting a commitment to eco-friendly fashion.


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