Tommy Hilfiger helps fuel the 90s style revival with a nostalgic look at its own history. The Tommy Jeans range is revisited with a series of denim separates, logo sweatshirts and tees. Lucky Blue Smith joins Hailey Baldwin for the collection campaign, posing for nonchalant images.
Related: Tommy Hilfiger Revisits Brand Icons for Fall
Discussing the new outing, Tommy Hilfiger shares, “Reminiscing on the ’90s reminds me of some incredible memories–from our first collaborations with musicians and celebrities to our continued passion for pop culture.” Dishing on the sentiments behind the range, Hilfiger continues, “Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”
Tommy Hilfiger Tommy Jeans 2016 Campaign
Flashback: Lucky Blue Smith for Hilfiger Denim
Fronting Tommy Hilfiger’s new campaign for its Tommy Jeans collection, this isn’t Lucky Blue Smith’s first time connecting with the iconic brand. Lucky appeared in advertising and lookbooks for Hilfiger Denim. Showcasing casual style sentiments for the outings, Lucky was captured in denim shirts, distressed jeans, graphic t-shirts and more.
