Rad Hourani founded his line in 2007, yet he has already amassed great buzz and quite the following. Perhaps, it is in part to his rail thin silhouettes and brooding aesthetic. The Rad Hourani man comes off as strong and menacing, but somehow has a certain vulnerability. The individual garments are constructed in a fashion that exudes such a mechanical presence that one could suggest that something hides beneath the surface. Finding that secret is what connects the wearer to his modern armor. For a label that seems impractical to most and just a part of everyday living for others, what creates the attraction? Is it a dark obsession with lines of a Gothic nature or is it an understanding and appreciation for the vision behind such a label–the energy that gets channeled in? Regardless of what answers or critics, Rad Hourani is easily on the path to great accomplishments if the label evolves and is nurtured in a progressive manner. And as far as Hourani’s take on spring goes–it’s black, lean and bad, very bad.
