As the fog drifts in from the sea, enveloping the rocky shores of Torö, Filippa K’s summer 2024 capsule collection appears calm and reflective, capturing the delicate light of the Scandinavian dawn.
The campaign, guided by the art direction of Alter Id and photographed by Pauline Suzor, presents a story of sartorial self-reflection against the natural backdrop of the Stockholm archipelago.
Filippa K Summer 2024 Campaign
With Isabelle Thiry’s styling, model Erik van Gils embodies the peaceful spirit of Swedish summers; his medium-length tousled curls, styled by Erika Svedjevik, with relaxed grooming by Veronica Aldrin, complement each outfit with effortless charm.
Filippa K’s approach this season is a conversation between the classic and the modern. A striped short-sleeve shirt hints at timeless leisure, while the mesh of a polo suggests contemporary style. The collection is grounded by the immaculate tailoring of a classic wool suit, a silhouette that reflects the brand’s minimalist origins, now refreshed with a refined perspective.
Footwear, too, makes a statement; the white leather Morgan sneakers add a touch of crisp sophistication to the casual atmosphere, unifying the theme of everyday luxury.
Filippa K’s summer capsule is a tribute to confident but understated style. It’s an homage to the power of simplicity, where every detail, from the precise cut of trousers to the effortless drape of a jacket, contributes to a story of relaxed elegance.
