Filippa K Summer 2024: Awakening of Scandinavian Elegance

The Fashionisto

/

Published April 27, 2024

Taking to Torö in Stockholm, Erik van Gils fronts the Filippa K summer 2024 campaign.Pin
Taking to Torö in Stockholm, Erik van Gils fronts the Filippa K summer 2024 campaign. Photo: Pauline Suzor / Filippa K

As the fog drifts in from the sea, enveloping the rocky shores of Torö, Filippa K’s summer 2024 capsule collection appears calm and reflective, capturing the delicate light of the Scandinavian dawn.

The campaign, guided by the art direction of Alter Id and photographed by Pauline Suzor, presents a story of sartorial self-reflection against the natural backdrop of the Stockholm archipelago.

Filippa K Summer 2024 Campaign

Erik van Gils models a minimalist suit for Filippa K's summer 2024 campaign.Pin
Erik van Gils models a minimalist suit for Filippa K’s summer 2024 campaign. Photo: Pauline Suzor / Filippa K

With Isabelle Thiry’s styling, model Erik van Gils embodies the peaceful spirit of Swedish summers; his medium-length tousled curls, styled by Erika Svedjevik, with relaxed grooming by Veronica Aldrin, complement each outfit with effortless charm.

Poised on a seaside rock, Erik van Gils stars in Filippa K's summer 2024 campaign.Pin
Poised on a seaside rock, Erik van Gils stars in Filippa K’s summer 2024 campaign. Photo: Pauline Suzor / Filippa K

Filippa K’s approach this season is a conversation between the classic and the modern. A striped short-sleeve shirt hints at timeless leisure, while the mesh of a polo suggests contemporary style. The collection is grounded by the immaculate tailoring of a classic wool suit, a silhouette that reflects the brand’s minimalist origins, now refreshed with a refined perspective.

Footwear, too, makes a statement; the white leather Morgan sneakers add a touch of crisp sophistication to the casual atmosphere, unifying the theme of everyday luxury.

Filippa K's summer 2024 ad captures Erik van Gils in a wistful seaside moment.Pin
Filippa K’s summer 2024 ad captures Erik van Gils in a dreamy seaside moment. Photo: Pauline Suzor / Filippa K

Filippa K’s summer capsule is a tribute to confident but understated style. It’s an homage to the power of simplicity, where every detail, from the precise cut of trousers to the effortless drape of a jacket, contributes to a story of relaxed elegance.


Recent Updates

Prada’s Fall 2024 Ad Celebrates the Power of Conversation

Prada’s Fall 2024 Ad Celebrates the Power of Conversation

Prada sparks a new conversation. For fall-winter 2024, the Italian fashion house launches a campaign that embodies its creative philosophy—a ...
Matt Dillon is MCM’s Fall 2024 Campaign Star

Matt Dillon is MCM’s Fall 2024 Campaign Star

Matt Dillon stars in MCM’s latest campaign, “From München to Mars,” a cosmic celebration of the brand’s innovative spirit. As ...
Nicholas Galitzine & Zhang Ruoyun Front Fendi Fall 2024 Ad

Nicholas Galitzine & Zhang Ruoyun Front Fendi Fall 2024 Ad

Fendi’s fall-winter 2024 campaign celebrates the modern man, with brand ambassadors Nicholas Galitzine and Zhang Ruoyun taking center stage. Actors ...
Daniel Craig is a Style Chameleon in LOEWE’s Fall 2024 Ad

Daniel Craig is a Style Chameleon in LOEWE’s Fall 2024 Ad

Daniel Craig commands the spotlight in LOEWE’s fall-winter 2024 campaign, lending his charisma to Jonathan Anderson’s avant-garde vision for the ...
The Bespoke Beauty of Prada Made to Measure

The Bespoke Beauty of Prada Made to Measure

Luxury fashion house Prada is spotlighting its Made to Measure service in a new campaign captured by photographer Mattia Cocci ...
LOEWE’s Pre-Fall 2024 Ad is All About Stylish Contrasts

LOEWE’s Pre-Fall 2024 Ad is All About Stylish Contrasts

LOEWE’s pre-fall 2024 “Preco” campaign captures the essence of contrasts through the lens of renowned photographer Juergen Teller. The advertisement ...