Emporio Armani Bubbles Over with Underwear Campaign

The Fashionisto

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Published November 26, 2023

Barak Shamir fronts Emporio Armani's fall-winter 2023 underwear campaign.Pin
Barak Shamir fronts Emporio Armani’s fall-winter 2023 underwear campaign. Photo: Giampaolo Sgura / Emporio Armani

Emporio Armani’s fall-winter 2023 underwear campaign captivates with an effervescent charm, where the bubbles aren’t just a playful backdrop but a symbol of the brand’s spirited essence. It’s a joyful narrative captured by the keen eye of photographer Giampaolo Sgura, whose black-and-white images exude as much vitality as they do sophistication.

Emporio Armani Fall 2023 Underwear Campaign

Francesco Ruggiero stars in Emporio Armani's fall-winter 2023 underwear campaign.Pin
Francesco Ruggiero stars in Emporio Armani’s fall-winter 2023 underwear campaign. Photo: Giampaolo Sgura / Emporio Armani

Models Barak Shamir and Francesco Ruggiero are the faces of this lively campaign, embodying the spirit of Emporio Armani with a cheerful demeanor that’s as infectious as chic. Styled by Giuseppe Sileo, the duo brings a dash of exuberance to the traditionally understated domain of men’s underwear.

All smiles, Barak Shamir appears in Emporio Armani's fall-winter 2023 underwear campaign. Pin
All smiles, Barak Shamir, appears in Emporio Armani’s fall-winter 2023 underwear campaign. Photo: Giampaolo Sgura / Emporio Armani

The bubbles, frothy and whimsical, serve not only as a playful prop but also as a metaphor for Emporio Armani’s light-hearted approach towards fashion. They represent the brand’s ability to infuse fun into the luxury space, reminding us that elegance and a sense of humor can coexist seamlessly.

Models Barak Shamir and Kim Schell come together for Emporio Armani's fall-winter 2023 underwear campaign.Pin
Models Barak Shamir and Kim Schell come together for Emporio Armani’s fall-winter 2023 underwear campaign. Photo: Giampaolo Sgura / Emporio Armani

Through this campaign, Emporio Armani sends a clear message: style is not just about the clothes but the character and charisma that bubbles underneath. The bubbly backdrop invites men to embrace their playful side, breaking free from the mold with a brand that values both the quality of its undergarments and the personality of those who wear them.


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