Emporio Armani’s fall-winter 2023 campaign pays homage to a fusion of elegance and creativity, with Jackson Yee standing tall as its embodiment. Yee, no stranger to the Italian brand, once again stars in an Emporio Armani advertisement—this time around, reflecting a vibrant metropolitan energy. Set against a grand urban landscape captured by Gregory Harris, the imagery carries a distinct 1980s flair, reminiscent of the original Emporio Armani magazine.
Reality and imagination intertwine as the campaign brings Yee to a rooftop, where the Chinese actor and singer inspires with his poised appearance. The clothing itself plays a significant role in this season’s campaign. Emporio Armani introduces sophisticated and voluminous silhouettes, elegantly connecting the city’s eclectic energy with the brand’s distinguished reputation. Wide-cut trousers, boxy jackets, extended coats, leather jackets, and statement boots showcase the house’s flair for balancing modernity with timeless grace.
Notably, the fall-winter collection draws from a vintage well, translating the artistic energy of the 1980s into contemporary fashion. The choice of Yee, with his youthful charisma and timeless charm, represents the brand’s commitment to bridging generations. In this way, Emporio Armani doesn’t merely replicate the past but rejuvenates it, allowing the fashion-forward youth to tap into a rich history without losing touch with the modern era.
The campaign resonates as an exciting chapter in Emporio Armani’s storied legacy. It’s an intelligent play of textures and volumes where design and personality meet. With Yee as the face of this chapter, the brand continues its pursuit of elegance and timelessness in a modern context.
