Abercrombie & Fitch Advertising: Revisiting Models + Ad Campaigns

April 25, 2015
Abercrombie-Fitch-Campaign-Model-Chaise-Mooty
Chaise Mooty hits the boardwalk for Abercrombie & Fitch.

Photographed by Bruce Weber, the shirtless male model is synonymous with the Abercrombie & Fitch brand, but that’s about to change. Hot on the heels of news that Abercrombie & Fitch is changing its ways, retiring its nude male model muse and going for a more safe appeal when it comes to advertising, we take a look back at the brand’s sexually charged ad campaigns and the models who fronted them.

Caleb-Halstead-Abercrombie-and-Fitch-T-Shirt-Model-2009-Campaign
Caleb Halstead stars in an Abercrombie & Fitch advertisement from 2009.

Danny-Schwarz-Black-White-Shirtless-Model-Abercrombie-and-Fitch-Advertisement-2010
Danny Schwarz poses for a black & white Abercrombie & Fitch advertising image from 2010.
Danny-Schwarz-Guy-Robinson-Abercrombie-and-Fitch-2010-Homoerotic-Image
Guy Robinson joins Danny Schwarz for a 2010 Abercrombie & Fitch denim-clad image.
Abercrombie & Fitch Advertising: Revisiting Models + Ad Campaigns
A nude Drew Pare gets a fitting for Abercrombie & Fitch’s Quarterly.
Garet-Cade-2010-Abercrombie-Fitch-Advertisement-Shoot
Pictured in 2010, Abercrombie & Fitch model Garet Cade goes nude as he cools down with a hose.
Garrett-Neff-Abercrombie-and-Fitch-Campaign-Image
Garrett Neff carries a model over his shoulder as he horses around for an Abercrombie & Fitch campaign.
Guy-Robinson-Nude-Abercrombie-and-Fitch-Model-2010-Picture
A naked Guy Robinson is captured at Abercrombie & Fitch’s 2010 ‘screen test’
James-Preston-Abercrombie-and-Fitch-Model-Spring-2013-Shirtless-Photo-Shoot
James Preston goes shirtless for Abercrombie & Fitch’s spring 2013 campaign.
Jarett-Moreland-2009-Striped-Polo-Shirt-Abercrombie-and-Fitch-Advertising-Campaign
Jarrett Moreland sports a black and white polo shirt for a 2009 Abercrombie & Fitch advertising campaign.
Jason-Caselton-Abercrombie-and-Fitch-Model
Model Jason Caselton goes nude as he lounges with a strategically placed shirt.
Jenry-Bejarano-2009-Abercrombie-and-Fitch-Advertising
Jenry Bejarano is all smiles for this 2009 advertisement from Abercrombie & Fitch.

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