Abercrombie & Fitch Advertising: Revisiting Models + Ad Campaigns

April 25, 2015
Chaise Mooty hits the boardwalk for Abercrombie & Fitch.

Photographed by Bruce Weber, the shirtless male model is synonymous with the Abercrombie & Fitch brand, but that’s about to change. Hot on the heels of news that Abercrombie & Fitch is changing its ways, retiring its nude male model muse and going for a more safe appeal when it comes to advertising, we take a look back at the brand’s sexually charged ad campaigns and the models who fronted them.

Caleb Halstead stars in an Abercrombie & Fitch advertisement from 2009.

Danny Schwarz poses for a black & white Abercrombie & Fitch advertising image from 2010.
Guy Robinson joins Danny Schwarz for a 2010 Abercrombie & Fitch denim-clad image.
Abercrombie & Fitch Advertising: Revisiting Models + Ad Campaigns
A nude Drew Pare gets a fitting for Abercrombie & Fitch’s Quarterly.
Pictured in 2010, Abercrombie & Fitch model Garet Cade goes nude as he cools down with a hose.
Garrett Neff carries a model over his shoulder as he horses around for an Abercrombie & Fitch campaign.
A naked Guy Robinson is captured at Abercrombie & Fitch’s 2010 ‘screen test’
James Preston goes shirtless for Abercrombie & Fitch’s spring 2013 campaign.
Jarrett Moreland sports a black and white polo shirt for a 2009 Abercrombie & Fitch advertising campaign.
Model Jason Caselton goes nude as he lounges with a strategically placed shirt.
Jenry Bejarano is all smiles for this 2009 advertisement from Abercrombie & Fitch.

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