Abercrombie & Fitch Ditching the Sex Appeal

AFFILIATE DISCLOSURE

The Fashionisto

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Published April 24, 2015

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Updated July 3, 2016

Known for roles on 90210 and Days of Our Lives, actor Trevor Donovan wears his belted pants low for an Abercrombie & Fitch image from 2003.Pin
Actor Trevor Donovan poses for a sexualized Abercrombie & Fitch image from 2003.

The Wall Street Journal reports on new policies in play at Abercrombie & Fitch. Long known for its sexualized advertising and shirtless store models, the retailer is adjusting to changing times. Instead of hiring Models, the company will now hire Brand Representatives to assist customers. Abercrombie & Fitch will also ditch its previous hiring practices that saw the retailer placing an importance on “body type or physical attractiveness.” In addition to shirtless models retiring from the stores, the retailer officially adds, “By the end of July, there will no longer be sexualized marketing used in marketing materials including, in-store photos, gift cards, and shopping bags.” However, on the subject of its fragrance advertising, Abercrombie & Fitch explains, “Consistent with the fragrance industry, the shirtless model image will continue on A&F’s Fierce cologne.”

In case you missed it, Celebrities That Have Modeled for Abercrombie & Fitch.


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