Graphic Elegance–Model Ryan Burns returns for another season as muse for Ermenegildo Zegna. Shot at Pier 59 in New York City earlier this year in February, Ryan posed for the fall/winter 2013 campaign by David Sims. Styled by Joe McKenna, the campaign highlights Zegna’s sartorial tradition while also showcasing their innovation with this season’s ZegnaSilk guarantees an elegant finish. A carded silk with a cashmere feel, ZegnaSilk / Creative direction by Giovanni Bianco. Hair by Paul Hanlon. Makeup by Lotten Holmqvist.
A Man’s Scent–The Casa Malaparte, a modern example of contemporary Italian architecture, built on the eastern side of the enchanting Isle of Capri, is the perfect setting for Ermenegildo Zegna’s latest fragrance campaign, starring the brand’s regular face, Ford New York model Ryan Burns. To direct the commercial of the new fragrance, simply named Uomo, which is the Italian word for “man”, the Italian label enlists renowned Swedish director Jonas Åkerlund, who directs the American model surrounded by a breathtaking landscape. Dressed in Ermenegildo Zegna’s polished sartorial silhouettes, Ryan is definitely a vision of magnetic and intense charisma, that are also two of the main olfactory features of Zegna’s latest scent.
Zegna’s Vision–American model Ryan Burns reunites once more with photographer David Sims to shoot the spring/summer 2013 advertisements of Ermenegildo Zegna’s eyewear collection. Styled by Joe McKenna with the brand’s luxurious designs, the Ford New York model perfectly embodies Zegna’s ideal man, balancing timeless elegance with an individual sense of style, which is emphasized by the brand’s essential eyewear pieces, that combine lightweight hi-tech materials with an essential and refined design. / Hair by Paul Hanlon. Makeup by Lotten Holmqvist.
Focus On Silk–Ford New York model Ryan Burns reunites with photographer David Sims for the spring/summer 2013 advertising campaign of Italian label Ermenegildo Zegna, staged in a luminous and modern setting. Styled by Joe McKenna in the brand’s offering for the spring season, Ryan models with a charming spin the brand’s elegant designs. Entirely devoted to silk, Ermenegildo Zegna’s spring 2013 collection, offers an innovative view on this fabric, as the double version with laser open-work, or the variation mixed into perforated knits, defining an always elegant attitude, both for day and night. To complete Ryan’s looks, polished loafers and capacious leather bags, add a strong and luxurious personality to designs he’s wearing. / Hair by Paul Hanlon. Makeup by Lotten Holmqvist.
Zegna’s Man–Ford New York model Ryan Burns is definitely Ermenegildo Zegna’s favorite face, appearing this time in the brand’s advertisement for its newly launched fragrance for men, named Uomo. Conceived for a contemporary man who never renounces to a hint of elegance, the new scent reveals a new and unusual olfactory structure, that perfectly matches with Ryan out of the common charm, which is highlighted by the sophisticated black & white promotional image.
Out of Necessity–Cleverly infusing classic menswear essentials with a sportswear aesthetic, Ermenegildo Zegna looks to a new world order where formalities are attended by a certain practicality. Kicking off the new industrial revolution, asphalt, steel, cement and granite contribute to a gray color palette. Complemented by wool and silk suiting, light coats of spazzolinio reinvent the timeless standard. In addition, 1930′s inspired prints dress jackets and trousers. Contributing to a lifestyle propelled collection, accessories add character to the man of Ermenegildo Zegna with travel bags, carryalls and computer bags rounding out a luxurious feat.