Charlie Siem Fronts BOSS by Hugo Boss Spring/Summer 2015 Campaign

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WWD unveils the first image from Boss by Hugo Boss’ spring-summer 2015 advertising campaign, photographed by Inez & Vinoodh. The new advertisement features classic violinist Charlie Siem. Having modeled for the likes of Giorgio Armani and Dunhill, stepping into the shoes of Boss by Hugo Boss is no stretch of the imagination for the violinist. Discussing how he got the gig, Siem reveals to WWD, “I’ve got a close mutual friend with [Hugo Boss creative director] Jason Wu, who suggested me. That’s about it.”