gareth pugh

Perhaps the most widely acclaimed cutting-edge young talent as of late, Gareth Pugh is one of the new breed of designers, creating fashion-as-performance-art. The Central Saint Martins graduate began honing in his craft while interning at Rick Owens. Pugh caught the attention of major fashion editors with his graduate collection, featuring the use of balloons to accentuate the body, which would later become a signature of the London designer’s. His space-age meets sci-fi meets twenty-first century warriors aesthetic has many compare him to avant-garde masters like Martin Margiela and Rick Owens. It could also only be a compliment when you are rumored to be the replacement at Dior Homme and of the late Lee Alexander McQueen. His flamboyant designs have been loved by superstars like Kylie Minogue, Beyoncé and Lady Gaga. In 2010, the first Gareth Pugh boutique was opened in Hong Kong.