Most people know footwear by New Balance. This is one of the biggest brands in the world, which still manufactures its shoes in the United States. This is where it was founded and developed more than a hundred years ago. In all began in 1906, when William Riley started the company. But did you know the brand wasn’t initially going to make footwear?
It started with a chicken
No, it’s not the answer to the age-long question: “Which came first, the chicken or the egg?”. It was actually a chicken that inspired the owner of the brand to create shoe inserts. Riley had a single objective in mind – he wanted to make lives easier for the workmen, who had to spend long hours wearing uncomfortable shoes. What does the chicken have to do with it? Chicken, with its way of walking and three-point support, became a source of inspiration for William. And this is how it all started. This is also where the brand got its name: New Balance. Three-point arch support included in the insert was designed to ensure stability and relief to the tired feet.
And then research followed
New Balance stands out because it never ceases to grow and develop. The brand has set out to manufacture footwear based on research and innovative technologies. And that’s exactly what it does. A while ago the brand assigned considerable funds to developing new technologies, which were later included in the footwear. Plus, the brand name was expanded to include “Orthopedic Laboratory.” No wonder the company has a crowd of fans all over the world. Some New Balance technologies are in fact inimitable, and some loyal fans can find true comfort only in the footwear produced by this brand. For a long time New Balance was also famous for manufacturing the best running shoes, and this is a worthy distinction.
New Balance now
New Balance comes up not only with sports footwear popular among celebrities all over the world. The brand also offers a range of everyday shoes whose outstanding looks earn it an ever-increasing group of fans. New Balance prioritizes unique design and bright colors. That’s what makes this footwear a statement piece in every outfit. You can use them to spice up any classic, monochrome or minimalist look. Loyal fans of the brand claim that shoes by New Balance have elevated their everyday experience to a brand new level of comfort. That’s why NB is listed alongside other premium sports brands and the popularity of this footwear keeps attracting more and more enthusiasts.