Men's Eyewear
Men's eyewear has come a long way since Greek and Roman times when people used a convex lens to magnify images. Italy serves as the modern birthplace of glasses, with the first pair produced in 1286. In contemporary times, the eyewear market has evolved from trips to the optometrist to ordering glasses online. Brands such as Warby Parker dramatically transformed the market with the ability to try and purchase frames at home. Add sunglasses to the mix and you have a lucrative market for designer brands. Fashion houses such as Gucci, Saint Laurent, and Tom Ford readily contribute to the impressive eyewear market.

Campaign | Cassius Spring 2010
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Paul Smith Spring 2010 Campaign Preview | James Hampson & John-Patrick Dine
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Lacoste Eyewear Campaign | Jeremy Dufour
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Tom Ford Fall 2009 Campaign
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