Loewe unveils a preview of its fall-winter 2018 campaign. The advertisement features British actor Josh O'Connor. The God's Own Country star connects with photographer Steven Meisel for the occasion. Sporting a new look from Loewe, O'Connor is pictured reading a copy of the novel Madame Bovary. His copy includes a special sleeve that features an archival Meisel photo from a 2006 edition of Vogue. This detail paves the way for a series of literary classics that will be published by Loewe later this year featuring Meisel's work as outer artwork.