Nev Schulman for Rocawear-In a surprising move, Jay Z’s clothing label Rocawear enlists Catfish star Nev Schulman to front the brand’s European campaign for fall/winter 2014. The advertisement marks Schulman’s first interaction with fashion. Schulman, who follows in the footsteps of personalities such as model Rick Genest steps into the spotlight with Rocawear’s streetwear-inspired ensembles.
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