LOB México once again serves up a cheeky, upbeat outing for its latest campaign. Channeling a style aesthetic from the early 1990s and incorporating pop culture, LOB delivers a fun energy for its spring 2015 advertisements lensed by photographer Dan Crosby. Made in collaboration with Carlos Castellanos and Mexican art director Andrés Gutiérrez, the campaign features a mix of sporty and tailored fashions, styled by Gerard Angulo. / Makeup by Daniel Avilan. Hair by Jonathan Mas. Video by Adrenorama. Photo editing by Carlos Mideros.