Jay Z Launches Debut Men’s Fragrance

Jay Z Launches Debut Mens Fragrance image wwd.com jayz gold

Gold Jay Z–Coinciding with his Barneys New York holiday collaboration, rapper Jay Z is launching his men’s fragrance Gold Jay Z. The fragrance will debut at Barneys New York on November 20th with distribution to department stores such as Macy’s for a Black Friday debut on November 29th. In lieu of print advertising, the fragrance debut will be marketed with a campaign that embraces digital and outdoors efforts. (WWD)

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