Bo Develius Stars in River Island Sports Luxe Campaign

The Fashionisto

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Published March 14, 2014

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Updated January 14, 2015

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Sports Luxe–Trendy brand River Island enlists Swedish model Bo Develius as the star of its latest style campaign. Looking towards high summer, River Island has sports on the mind, showcasing an appreciation for the perfect athletic aesthetic, whether you’re on or off the field. Inspired by various sports, ranging from baseball and basketball to football, relaxed garments come together, featuring baseball shirts, football jerseys and more.


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