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Simon Nessman for H&M Urban Scene

simon urban5 Simon Nessman for H&M Urban Scene

UrbanscapeSimon Nessman is recruited by H&M once more, this time around for their Divided lineup. Taking pieces from the spring/summer 2012 collection for an urban stroll, colorful pieces with youthful phrases are employed. Cut from jersey, shorts, hooded jackets and other garments come together for a relaxed showing. / Art direction by Anders Lyckman.

simon urban1 Simon Nessman for H&M Urban Scene
simon urban3 Simon Nessman for H&M Urban Scene
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simon urban2 Simon Nessman for H&M Urban Scene