It Seems to Bloom–Stylist Samuel Lee and fashion photographer Matt Hui (SugarSugar Production) collaborate on a new spread for the March 2015 edition of Elle Men Hong Kong. Honing in on the trends, Lee brilliantly captures the season’s penchant for denim and colorful prints. The editorial’s lone star, model Chan (Sun Esee) is photographed by Hui in looks from designer labels that include Burberry Prorsum and Gucci. / Makeup by Deep Choi. Hair by Chris Ho (Story’s custom headpiece uses Armani Fiori). Assistance by Jim Chan.