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Hugo Boss

Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign

Campaigns, Celebrity

Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign

Victor Nylander Fronts BOSS Watch Campaign

Campaigns, Watches

Victor Nylander Fronts BOSS Watch Campaign

BOSS Taps Tennis Star Matteo Berrettini as New Brand Ambassador

Campaigns, Celebrity, News

BOSS Taps Tennis Star Matteo Berrettini as New Brand Ambassador

Orlando Bloom Sports BOSS Eyewear for Esquire

Celebrity, Eyewear, Photo Shoots

Orlando Bloom Sports BOSS Eyewear for Esquire

Chris Hemsworth Lends a Hand to BOSS’s Holiday Celebrations

Campaigns, Celebrity

Chris Hemsworth Lends a Hand to BOSS’s Holiday Celebrations

HUGO Reboots the Night with Holiday ’21 Campaign

Campaigns

HUGO Reboots the Night with Holiday ’21 Campaign

Ludwig Makes a HUGO Statement in Fall Logo Fashions

Fashion, Shop Edits

Ludwig Makes a HUGO Statement in Fall Logo Fashions

Chris Hemsworth Dons Fall Essentials for BOSS Campaign

Campaigns, Celebrity

Chris Hemsworth Dons Fall Essentials for BOSS Campaign

Ahmad Kontar & Patrick Mason ‘Break the Box’ for HUGO Fall ’21 Campaign

Campaigns

Ahmad Kontar & Patrick Mason ‘Break the Box’ for HUGO Fall ’21 Campaign

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Keeping an eye on men’s fashion in all its forms, from runway shows to street-level trends. Just as much attention goes to grooming, with haircuts that matter, scents that stick, and everything else guys are sizing up in the mirror.

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