HUGO stages an intimate gettogether for its holiday 2021 campaign. It is entitled “Reboot the Night,” and features Matthias El Koulali, Yuuki Tang, Chai Maximus, and Ronja Berg. The models enjoy each other’s company as they showcase a wardrobe of club-inspired numbers.
Art director Edward James Lee guides the look for the season as he collaborates with photographer Reto Schmid. A casual atmosphere is front and center as HUGO’s campaign stars pose for selfies and partake in holiday drinks. Meanwhile, Dogukan Nesanir styles the advertisement.
For men, HUGO’s holiday style juxtaposes casual pieces with more tailored options. However, the German label elevates timeless basics. Essentials like the sweatshirt make an impression in a fun fleece finish, while jeans are festive in metallic silver!