Ahmad Kontar & Patrick Mason ‘Break the Box’ for HUGO Fall ’21 Campaign

The Fashionisto

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Published August 10, 2021

HUGO enlists Ahmad Kontar as the star of its fall-winter 2021 men's campaign.Pin
HUGO enlists Ahmad Kontar as the star of its fall-winter 2021 men’s campaign.

HUGO aims to “Break the Box” with its fall-winter 2021 men’s campaign. The German fashion brand embraces the moment, proposing that individuals “Show up as your most authentic self.” Carrying a positive message, HUGO shares, “Don’t apologize for who you are. The possibilities of your life are endless.”

At the heart of HUGO’s new advertisement is a dancer-turned model, Ahmad Kontar, and artist Patrick Mason. The pair embodies the season motto of “Be you, be true, be HUGO.” Rémi Lamandé photographs Ahmad and Patrick for the campaign.

Related: CLÉMENT, JEENU, KIT & BABACAR EMBRACE ‘NEW PERSPECTIVES’ FOR BOSS AD

Stepping outdoors, Ahmad and Patrick sport HUGO looks styled by Emilie Kareh. Casual sentiments rule this fall with a focus on the intersection of comfort and style. Essentials range from the bomber jacket and joggers to classic long coats.

HUGO Fall/Winter 2021 Campaign

Patrick Mason stars in HUGO's new fall-winter 2021 men's campaign.Pin
Patrick Mason stars in HUGO’s new fall-winter 2021 men’s campaign.
All smiles, Ahmad Kontar fronts HUGO's fall-winter 2021 men's campaign.Pin
All smiles, Ahmad Kontar fronts HUGO’s fall-winter 2021 men’s campaign.
Rémi Lamandé photographs Patrick Mason for HUGO's fall-winter 2021 men's campaign.Pin
Rémi Lamandé photographs Patrick Mason for HUGO’s fall-winter 2021 men’s campaign.
Going casual in a matching sweatshirt and joggers, Ahmad Kontar appears in HUGO's fall-winter 2021 men's campaign.Pin
Going casual in a matching sweatshirt and joggers, Ahmad Kontar appears in HUGO’s fall-winter 2021 men’s campaign.

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