HUGO aims to “Break the Box” with its fall-winter 2021 men’s campaign. The German fashion brand embraces the moment, proposing that individuals “Show up as your most authentic self.” Carrying a positive message, HUGO shares, “Don’t apologize for who you are. The possibilities of your life are endless.”
At the heart of HUGO’s new advertisement is a dancer-turned model, Ahmad Kontar, and artist Patrick Mason. The pair embodies the season motto of “Be you, be true, be HUGO.” Rémi Lamandé photographs Ahmad and Patrick for the campaign.
Related: CLÉMENT, JEENU, KIT & BABACAR EMBRACE ‘NEW PERSPECTIVES’ FOR BOSS AD
Stepping outdoors, Ahmad and Patrick sport HUGO looks styled by Emilie Kareh. Casual sentiments rule this fall with a focus on the intersection of comfort and style. Essentials range from the bomber jacket and joggers to classic long coats.
HUGO Fall/Winter 2021 Campaign
