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Hugo Boss

Charles Melton BOSS Holiday 2022 Campaign Men Polo Coat Joggers

Campaigns, Celebrity

Charles Melton Celebrates Golden Holidays with BOSS

This year, BOSS is getting into the holiday spirit by launching a new golden campaign. American actor Charles Melton is the face of the holiday advertising for the German …

Big Matthew HUGO Campaign Fall 2022 Red Puffer Jacket Men

Campaigns, Celebrity

Big Matthew & SAINt JHN Reunite with HUGO for Fall ’22 Campaign

HUGO unveils its new fall-winter 2022 campaign, which encourages everyone to be themselves. Through social media platforms such as TikTok and Instagram, the German fashion brand …

Matteo Berrettini BOSS Campaign Men Fall Winter 2022

Campaigns, Celebrity

Matteo Berrettini, Lee Min-ho + More Front BOSS Fall ’22 Campaign

The fall-winter 2022 campaign for BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it means to be your own …

BOSS x Freddie Mercury Hoodie Black 2022 Paolo Busti Model

Men's Fashion, Shopping

Make a Statement in the BOSS x Freddie Mercury Collection

BOSS x Freddie Mercury Collection The newest installment in the BOSS Legends series pays tribute to a legendary figure in the world of music. As the most …

Jordan Barrett Noah Beck BOSS Golf Wear 2022

Men's Fashion

Jordan Barrett, Noah Beck + More Hit the Golf Course in BOSS

The most recent Golf collection from BOSS brings the brand’s unique elegance out onto the course. Jordan Barrett, Naomi Watanabe, Noah Beck, The Triplets, Mau Otero, Twins Hadban, Nic Kaufmann, …

Jacob Elordi BOSS Campaign Sunglasses Eyewear 2022

Campaigns, Celebrity, Eyewear

Jacob Elordi Returns for BOSS Eyewear Campaign

Jacob Elordi, who stars in Euphoria, has a new campaign under his belt with BOSS, a German fashion house. This time, Elordi is the face of the label’s …

Etienne de Testa dons a modern gray suit with a HUGO logo graphic tee.

Lookbooks, Men's Fashion

HUGO Sets Its Own Trendy Spring Statement

For the HUGO man, fashion is not something to be followed; instead, he dictates the trend. Hugo reinvents a modern casual style for spring with the help …

Jacob Elordi Campaign BOSS The Scent Fragrance Campaign 2022

Campaigns, Celebrity, Men's Cologne

Jacob Elordi Stars in BOSS The Scent Fragrance Campaign

Jacob Elordi, best known for his role as Nate Jacobs on the television show Euphoria, is back in the spotlight with a new advertising campaign. As …

Matteo Berrettini wears a tan double-breasted BOSS suit.

Celebrity, Men's Fashion

BOSS Makes a Grand Statement in Dubai

BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign for the season, …

Matteo Berrettini stars in BOSS' spring-summer 2022 campaign.

Campaigns, Celebrity

Matteo Berrettini, Anthony Joshua + More Front BOSS Spring ’22 Campaign

BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once more for the season. Jansson travels …

Big Matthew Biceps HUGO Campaign Spring 2022

Campaigns, Celebrity

Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign

In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big Matthew and SAINt JHN are the faces of the German brand’s new advertisement, …

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Must-Read, Style Guide

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