BOSS Hugo Boss captures a sense of summer with its new advertising campaign. The German brand enlists photographer Angelo Pennetta to shoot its spring-summer 2017 ads. Taking to the beach, models Kit Butler and Gabriel Hulgich star as the season's male protagonists. Joining Anna Mila Guyenz and Antonina Petkovic, the models wear casual summer staples. Standout fashions include … [Read more...] about BOSS Hugo Boss Taps Into a Summer Mood for Relaxed Campaign
Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
New York Fashion Week: Men serves as the backdrop for the unveil of BOSS Hugo Boss' fall-winter 2017 collection. Adventures and voyages inspire the outing as the German brand looks to outfit the modern traveller. Tailoring grounds the range with wide silhouettes referencing the 1980s and 90s. Breaking up the clean lines of suits, BOSS tackles a maritime theme. On the material … [Read more...] about BOSS Hugo Boss Looks to the Global Traveler for Fall ’17 Collection
BOSS Hugo Boss takes us on the road with its spring-summer 2017 Travel Line. Yellow, grey, and black contribute to the season's wardrobe. Here, the German brand brings a lightness and versatility to its travel separates. Performance fabrics meld with stretch wool as BOSS turns out reversible 2-in-1 jackets, sports coats, jersey trousers, and more. The label also provides … [Read more...] about BOSS Puts the Style in Travel with Latest Range
BOSS Hugo Boss unveils a new capsule collection with its Wardrobe Staples range. The lineup comprises of essentials, which suit the modern man. Fifteen styles come together as model Janis Ancens showcases BOSS' time tested favorites. Everyday staples range from reversible bomber jackets and oxford shirts to selvage denim jeans. Leather belts and classic white sneakers also … [Read more...] about BOSS Spring ’17: Janis Ancens Sports Wardrobe Staples
The age of the millennials strikes again as HUGO Hugo Boss unveils its spring-summer 2017 campaign. The German brand enlists trendy photographer of the moment, Harley Weir for the season. Capturing an eclectic series of images in the California desert, Weir defines HUGO's "Digital Oasis". Related: BOSS Crafts Its Own Pool Series for Spring Campaign Looking to the star … [Read more...] about Anwar Hadid, Luka Sabbat + More Star in HUGO’s Youthful Spring ’17 Campaign