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Hugo Boss

Jacob Elordi Campaign BOSS The Scent Fragrance Campaign 2022

Campaigns, Celebrity, Men's Cologne

Jacob Elordi Stars in BOSS The Scent Fragrance Campaign

Jacob Elordi, best known for his role as Nate Jacobs on the television show Euphoria, is back in the spotlight with a new advertising campaign. As …

Matteo Berrettini wears a tan double-breasted BOSS suit.

Celebrity, Men's Fashion

BOSS Makes a Grand Statement in Dubai

BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign for the season, …

Matteo Berrettini stars in BOSS' spring-summer 2022 campaign.

Campaigns, Celebrity

Matteo Berrettini, Anthony Joshua + More Front BOSS Spring ’22 Campaign

BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once more for the season. Jansson travels …

Big Matthew Biceps HUGO Campaign Spring 2022

Campaigns, Celebrity

Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign

In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big Matthew and SAINt JHN are the faces of the German brand’s new advertisement, …

Model Victor Nylander connects with BOSS for its watches campaign.

Campaigns, Men's Watches

Victor Nylander Fronts BOSS Watch Campaign

Victor Nylander is the face of a BOSS campaign, and time is of the essence. The top model partners with the German brand to promote …

Matteo Berrettini wears an all-white tennis look for his new BOSS campaign.

Campaigns, Celebrity, Fashion News

BOSS Taps Tennis Star Matteo Berrettini as New Brand Ambassador

BOSS announces its long-term partnership with Italian tennis star Matteo Berrettini and exciting plans for a new capsule collection. The multi-year arrangement makes Berrettini an …

Getting behind the wheels of a vintage car, Orlando Bloom poses for the pages of Esquire magazine.

Celebrity, Eyewear, Men's Celebrity Photo Shoots

Orlando Bloom Sports BOSS Eyewear for Esquire

With a new photoshoot in Esquire magazine, Orlando Bloom takes on the role of a model. “Orlando Bloom in Focus” is a feature in which the …

Chris Hemsworth stars in BOSS's holiday 2021 campaign.

Campaigns, Celebrity

Chris Hemsworth Lends a Hand to BOSS’s Holiday Celebrations

In this festive season, who needs Santa Clause when you have Chris Hemsworth on your team as BOSS? The Australian actor reunites with the company …

All smiles, Yuuki Tang, Ronja Berg, and Chai Maximus appear in HUGO's holiday 2021 campaign.

Campaigns

HUGO Reboots the Night with Holiday ’21 Campaign

HUGO stages an intimate gettogether for its holiday 2021 campaign. It is entitled “Reboot the Night,” and features Matthias El Koulali, Yuuki Tang, Chai Maximus, and Ronja Berg. The models …

Making a sartorial impression, Ludwig Wilsdorff dons a sharp suit with a HUGO Manifesto logo tee.

Men's Fashion, Shopping

Ludwig Makes a HUGO Statement in Fall Logo Fashions

HUGO continues to “Break the Box” with its fall clothing offering. Model Ludwig Wilsdorff steals the spotlight as he showcases the brand’s trendy logo-adorned fashions. The Logo collection features everything …

Chris Hemsworth stars in BOSS's fall-winter 2021 campaign.

Campaigns, Celebrity

Chris Hemsworth Dons Fall Essentials for BOSS Campaign

After his introduction as a new BOSS global brand ambassador earlier this year, Chris Hemsworth reunites with BOSS for fall-winter 2021. The Australian actor fronts a new campaign for the fashion …

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Men’s Accessories, Men’s Fashion, Must-Read

1920s Men’s Hats: From the Smart Fedora to the Stylish Bowler

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