BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut of its campaign for the season, …
BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once more for the season. Jansson travels …
In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big Matthew and SAINt JHN are the faces of the German brand’s new advertisement, …
BOSS announces its long-term partnership with Italian tennis star Matteo Berrettini and exciting plans for a new capsule collection. The multi-year arrangement makes Berrettini an …
HUGO stages an intimate gettogether for its holiday 2021 campaign. It is entitled “Reboot the Night,” and features Matthias El Koulali, Yuuki Tang, Chai Maximus, and Ronja Berg. The models …
HUGO continues to “Break the Box” with its fall clothing offering. Model Ludwig Wilsdorff steals the spotlight as he showcases the brand’s trendy logo-adorned fashions. The Logo collection features everything …
After his introduction as a new BOSS global brand ambassador earlier this year, Chris Hemsworth reunites with BOSS for fall-winter 2021. The Australian actor fronts a new campaign for the fashion …
