After connecting with Tag HEUER, actor Chris Hemsworth adds another campaign to his belt. The Thor star connects with BOSS Bottled for its new campaign. Hemsworth links up with director Nicholas Winding Refn to tell the story of Hugo Boss’ Man of Today. The BOSS Bottled ambassador shows an affinity for integrity and respect. Related:… [Read More]
Hugo Boss - German Fashion House
Hugo Boss is a German fashion brand, which was founded in 1924 by designer Hugo Boss. Originally, the company was a supplier for Nazi Party organizations. Following World War II, the label turned its attention to work uniforms.
By 1960, Hugo Boss evolved and became known for its ready to wear suits. Taking the global market by storm, in 1984, the brand introduced the first of many popular fragrances under the name BOSS.
The German fashion house includes many brands, which are available at various price points. In addition to Hugo Boss, the labels are BOSS, BOSS Orange, BOSS Green, and HUGO.
BOSS Presents Its Fall ’17 Travel Collection
BOSS continues to look out for the global traveler of style. The German brand unveils its fall-winter 2017 travel collection. The outing tackles a formal edge with BOSS’ packable suit and innovative stretch tailoring. The exclusive suit is limited to an edition of 700. The jacket in particular features stripped-back internal construction and performance fabrics,… [Read More]
Artist as Muse: Hugo Boss Presents HUGO Spring ’18 Collection
Florence served as host to HUGO this season as the brand presented its spring-summer 2018 collection during Pitti Uomo. Although, the collection’s inspiration began with voodoo symbolism, HUGO focused its efforts on the world of art. The range explores creativity via the expression of art and the artist as individual. Muses such as Jean-Michel Basquiat… [Read More]
Anwar Hadid Reunites with HUGO, Stars in Pitti Uomo Campaign
Anwar Hadid stars in HUGO’s 2017 Pitti Uomo campaign. Anwar Hadid reunites with HUGO after appearing in the brand’s spring 2017 campaign. Debuting its new advertisement, the German brand celebrates its involvement with Pitti Uomo. Photographer Mark Peckmezian and stylist Tom Van Dorpe capture the artsy outing. Here, HUGO sets the groundwork for its spring-summer… [Read More]
Zac Efron Covers GQ México, Stars in HUGO-Clad Photo Shoot
Promoting Baywatch, Zac Efron covers the June 2017 issue of GQ México. Photographer Nino Muñoz heads out with the American star. The new face of Hugo Boss’ HUGO fragrance, Efron fittingly wears the German label for the shoot. Stylist Fernando Carrillo pulls together lightweight summer suiting and complementary pieces. Related: Zac Efron Fronts HUGO Fragrance… [Read More]