From the Hugo Boss Archive
June 13, 2021
Yun, Valentin, Luc & Jeremiah in Must-have BOSS Style
BOSS takes to the studio with a spring-summer 2021 wardrobe that brings together practicality and style. The German fashion brand
May 26, 2021
Liam Payne Debuts Unisex Collection for HUGO Collaboration
HUGO enters season three of its ongoing collaboration with Liam Payne. The singer returns for spring-summer 2021 with a unisex
April 1, 2021
BOSS Proclaims ‘The Future is Now’ with Fall Editorial Collection
The spirit of Generation Next propels BOSS’ fall-winter 2021 Editorial collection as the German brand proclaims that “The Future is
March 26, 2021
BOSS Gets Sporty with Russell Athletic Collection
BOSS celebrates its latest collaboration with a digital launch party. The German brand receives a sports-infused style inject for spring
March 3, 2021
Li Yifeng Returns for BOSS Spring Campaign
After a short hiatus, Li Yifeng is back as one of the brand ambassadors for BOSS Men. He certainly exemplifies
February 22, 2021
Chris Hemsworth is a Stylish BOSS Man
BOSS introduces Chris Hemsworth as its new global brand ambassador. The German label frames the Australian actor as the “BOSS
February 3, 2021
Luc, Valentin, Jeremiah & Yun Star in BOSS Spring Campaign
Spring is in the air and perfectly realized by BOSS. The German brand unveils its spring-summer 2021 men’s campaign and
January 29, 2021
Elliott & Shawn Go Sporty for BOSS Bodywear Campaign
BOSS Bodywear curates an essential lineup of its underwear, loungewear, and more for its spring-summer 2021 campaign. Presented under the
January 18, 2021
Luca, Roch & Shawn Don the New Casual for BOSS
Models Luca Lemaire, Roch Barbot, and Shawn Golomingi embrace the new casual as the trio dons stylish winter looks from
December 31, 2020
Meng, Malick, Benno + More Embrace Reworked Classics in BOSS
BOSS proposes reworked classics with its fall-winter 2020 campaign. The German brand serves up a wardrobe in a dark color