Spring is in the air and perfectly realized by BOSS. The German brand unveils its spring-summer 2021 men’s campaign and works with photographer David Sims. The latter takes to a minimal studio set for a classic photoshoot that emphasizes this season’s must-have looks. Setting the stage, BOSS finds its latest faces in Jeremiah Berko-Fourdjour, Luc Defont-Saviard, Valentin Caron, and Yun Hoseok. The models, not only front the brand’s ready to wear advertisement but rocks BOSS shades for a new eyewear campaign. Altogether, BOSS showcases relaxed tailored styles in a fresh spring color palette that combines blue and yellow tones with neutrals. Meanwhile, a splash of red adds an unexpected vibrance.