Luc, Valentin, Jeremiah & Yun Star in BOSS Spring Campaign

February 3, 2021
Models Yun Hoseok, Valentin Caron, Jeremiah Berko-Fourdjour, and Luc Defont-Saviard don yellow and neutral-toned looks for BOSS's spring-summer 2021 men's campaign.
Models Yun Hoseok, Valentin Caron, Jeremiah Berko-Fourdjour, and Luc Defont-Saviard don yellow and neutral-toned looks for BOSS’s spring-summer 2021 men’s campaign.

Spring is in the air and perfectly realized by BOSS. The German brand unveils its spring-summer 2021 men’s campaign and works with photographer David Sims. The latter takes to a minimal studio set for a classic photoshoot that emphasizes this season’s must-have looks. Setting the stage, BOSS finds its latest faces in Jeremiah Berko-Fourdjour, Luc Defont-Saviard, Valentin Caron, and Yun Hoseok. The models, not only front the brand’s ready to wear advertisement but rocks BOSS shades for a new eyewear campaign. Altogether, BOSS showcases relaxed tailored styles in a fresh spring color palette that combines blue and yellow tones with neutrals. Meanwhile, a splash of red adds an unexpected vibrance.

Related: Elliott & Shawn Go Sporty for BOSS Bodywear Campaign

BOSS Spring/Summer 2021 Campaign

David Sims photographs Yun Hoseok for BOSS's spring-summer 2021 men's eyewear campaign.
David Sims photographs Yun Hoseok for BOSS’s spring-summer 2021 men’s eyewear campaign.
Yun Hoseok, Valentin Caron, Jeremiah Berko-Fourdjour, and Luc Defont-Saviard embrace blue and neutral tones for BOSS's spring-summer 2021 men's campaign.
Yun Hoseok, Valentin Caron, Jeremiah Berko-Fourdjour, and Luc Defont-Saviard embrace blue and neutral tones for BOSS’s spring-summer 2021 men’s campaign.
Valentin Caron and Yun Hoseok appear in BOSS's spring-summer 2021 men's eyewear campaign.
Valentin Caron and Yun Hoseok appear in BOSS’s spring-summer 2021 men’s eyewear campaign.