From the Hugo Boss Archive
January 10, 2022
Victor Nylander Fronts BOSS Watch Campaign
Victor Nylander is the face of a BOSS campaign, and time is of the essence. The top model partners with
January 6, 2022
BOSS Taps Tennis Star Matteo Berrettini as New Brand Ambassador
BOSS announces its long-term partnership with Italian tennis star Matteo Berrettini and exciting plans for a new capsule collection. The
November 28, 2021
Chris Hemsworth Lends a Hand to BOSS’s Holiday Celebrations
In this festive season, who needs Santa Clause when you have Chris Hemsworth on your team as BOSS? The Australian
November 9, 2021
HUGO Reboots the Night with Holiday ’21 Campaign
HUGO stages an intimate gettogether for its holiday 2021 campaign. It is entitled “Reboot the Night,” and features Matthias El Koulali, Yuuki Tang, Chai
September 29, 2021
Ludwig Makes a HUGO Statement in Fall Logo Fashions
HUGO continues to “Break the Box” with its fall clothing offering. Model Ludwig Wilsdorff steals the spotlight as he showcases the brand’s trendy
September 15, 2021
Chris Hemsworth Dons Fall Essentials for BOSS Campaign
After his introduction as a new BOSS global brand ambassador earlier this year, Chris Hemsworth reunites with BOSS for fall-winter 2021. The Australian actor fronts a
August 10, 2021
Ahmad Kontar & Patrick Mason ‘Break the Box’ for HUGO Fall ’21 Campaign
HUGO aims to “Break the Box” with its fall-winter 2021 men’s campaign. The German fashion brand embraces the moment, proposing that
August 5, 2021
Clément, Jeenu, Kit & Babacar Embrace ‘New Perspectives’ for BOSS Ad
Clément Chabernaud leads the pack as the star of BOSS’s fall-winter 2021 men’s campaign. The French model joins Jeenu Mahadevan, Babacar N’doye, and Kit Butler as the
July 15, 2021
Orlando Bloom Reunites with BOSS for Eyewear Campaign
Orlando Bloom returns as the face of BOSS eyewear. The 44-year-old actor connects with the German brand to showcase its
June 16, 2021
James, Valentin, Babacar & Yun Dress for Special Occasions with BOSS
BOSS curates a selection of its most refined ensembles for Special Occasions with one of its latest campaigns. The German fashion brand covers