Clément Chabernaud leads the pack as the star of BOSS’s fall-winter 2021 men’s campaign. The French model joins Jeenu Mahadevan, Babacar N’doye, and Kit Butler as the faces of the season. BOSS champions a “new reality” with “new perspectives” for autumn.
A stunning set channels the rugged energy of the outdoors, referencing rock formations at Peiffer Beach, Big Sur. Meanwhile, Joshua Woods picks up his camera to capture BOSS’s new fashion advertisement. Woods photographs Clément, Jeenu, Babacar, and Kit amongst brightly colored rocks that reflect the fall collection’s bright accents.
The colorful pops of blue, green, yellow, and red complement the season’s classic, nature-inspired neutrals. At the same time, the color scheme also represents the shift of BOSS From a tailored focus to more casual clothes. Athleisure style is at the forefront with tracksuits, hoodies, puffer coats, and knitwear.