Liam Payne Debuts Unisex Collection for HUGO Collaboration

The Fashionisto

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Published May 26, 2021

Liam Payne kicks off his third season in collaboration with HUGO by introducing unisex fashions.Pin
Liam Payne kicks off his third season in collaboration with HUGO by introducing unisex fashions.

HUGO enters season three of its ongoing collaboration with Liam Payne. The singer returns for spring-summer 2021 with a unisex collection. This capsule supports “Cotton made in Africa”–the internationally recognized standard for sustainable cotton from Africa.

Unique to the season, the HUGO x Liam Payne collection features a new forest-inspired chevron motif. It reflects in part the German brand’s “Clean Up Your Act” initiative. Mindful of its environmental impact, HUGO designs its styles from recycled, organic, and sustainably sourced materials.

Related: BOSS Proclaims ‘The Future is Now’ with Fall Editorial Collection

Liam Payne is front and center for the season’s campaign. Discussing his latest HUGO collection, the singer explains, “I’m proud of what we’ve achieved with this capsule.” He continues, “It looks great and at the same time is highlighting the important work that ‘Cotton made in Africa’ does.”

Liam Payne x HUGO Spring/Summer 2021 Collection

Singer Liam Payne sports a planet artwork t-shirt with cargo pants from his spring-summer 2021 HUGO collection.Pin
Singer Liam Payne sports a planet artwork t-shirt with cargo pants from his spring-summer 2021 HUGO collection.
Front and center, Liam Payne wears a forest-inspired HUGO sweatshirt from his spring-summer 2021 capsule for the label.Pin
Front and center, Liam Payne wears a forest-inspired HUGO sweatshirt from his spring-summer 2021 capsule for the label.
Embracing modern safari style, Liam Payne dons a look from his spring-summer 2021 HUGO collection.Pin
Embracing modern safari style, Liam Payne dons a look from his spring-summer 2021 HUGO collection.
Pictured in a forest-inspired HUGO t-shirt, Liam Payne fronts the spring-summer 2021 campaign for his capsule collection.Pin
Pictured in a forest-inspired HUGO t-shirt, Liam Payne fronts the spring-summer 2021 campaign for his capsule collection.

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