From the Hugo Boss Archive
August 9, 2022
Big Matthew & SAINt JHN Reunite with HUGO for Fall ’22 Campaign
HUGO unveils its new fall-winter 2022 campaign, which encourages everyone to be themselves. Through social media platforms such as TikTok and
August 5, 2022
Matteo Berrettini, Lee Min-ho + More Front BOSS Fall ’22 Campaign
The fall-winter 2022 campaign for BOSS is the personification of empowerment and drive. The advertisement for the German brand examines what it
July 20, 2022
Make a Statement in the BOSS x Freddie Mercury Collection
BOSS x Freddie Mercury Collection The newest installment in the BOSS Legends series pays tribute to a legendary figure in the world
July 3, 2022
Jordan Barrett, Noah Beck + More Hit the Golf Course in BOSS
BOSS’ most recent Golf collection brings the brand’s unique elegance onto the course. Jordan Barrett, Naomi Watanabe, Noah Beck, The Triplets,
June 8, 2022
Jacob Elordi Returns for BOSS Eyewear Campaign
Jacob Elordi, who stars in Euphoria, has a new campaign under his belt with BOSS, a German fashion house. This time, Elordi is
February 25, 2022
HUGO Sets Its Own Trendy Spring Statement
For the HUGO man, fashion is not something to be followed; instead, he dictates the trend. Hugo reinvents a modern casual style
February 20, 2022
Jacob Elordi Stars in BOSS The Scent Fragrance Campaign
Jacob Elordi, best known for his role as Nate Jacobs on the television show Euphoria, is back in the spotlight with
February 18, 2022
BOSS Makes a Grand Statement in Dubai
BOSS stages a fashion takeover as the German brand travels to Dubai to present its spring-summer 2022 collection. Following the debut
January 27, 2022
Matteo Berrettini, Anthony Joshua + More Front BOSS Spring ’22 Campaign
BOSS features a star-studded international cast for its #BeYourOwnBOSS campaign for spring-summer 2022. Mikael Jansson collaborates with the German fashion house once more
January 27, 2022
Big Matthew & SAINt JHN Front HUGO Spring ’22 Campaign
In its spring-summer 2022 campaign #HowDoYouHUGO, HUGO employs a dramatic red and white color palette. The rappers Big Matthew and SAINt JHN are the faces of