From the Hugo Boss Archive
August 9, 2023
HUGO Fall 2023 Campaign: Style to Sound
HUGO, a brand synonymous with bold fashion, evolves its approach for its fall-winter 2023 campaign, reflecting a desire for a
August 5, 2023
Maluma Stars in Porsche x BOSS Fall 2023 Campaign
The collaborative efforts of Porsche and BOSS have culminated in a fall-winter 2023 capsule featuring a perfect blend of innovative
June 15, 2023
Matteo Berrettini X BOSS Capsule 2023: The Rematch
Hugo Boss is back at the Weissenhof for the BOSS Open following last year’s successful rebranding of the Stuttgart-based ATP
May 2, 2023
Men of the 2023 Met Gala: A Tribute to Karl Lagerfeld
The 2023 Met Gala, held at the Metropolitan Museum of Art in New York, was a star-studded affair celebrating the
February 12, 2023
Evan Mock Lends HUGO a Modern Attitude for Spring Campaign
Evan Mock, the multi-talented skateboarder, actor, and model, takes center stage as the star of HUGO’s spring-summer 2023 campaign. In
February 2, 2023
Modern Tailoring Meets Sportswear: HUGO’s Red & Black Color Story
HUGO’s signature red and black color story takes center stage this season, as the German fashion brand demonstrates how modern
January 27, 2023
Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign
BOSS is making a splash with its fresh spring-summer 2023 men’s campaign. Featuring renowned celebrities, the German fashion brand delves
January 11, 2023
Jordan Barrett Hits the Slopes for BOSS x Perfect Moment Collab
Jordan Barrett is making a statement in the spotlight for BOSS and its collaboration with Perfect Moment. This winter season,
December 16, 2022
The BOSS Legends Frida Kahlo Capsule is Here
BOSS, the renowned German fashion label, continues to expand its Legends collection with a new member. After boxer Muhammad Ali and singer
November 3, 2022
Charles Melton Celebrates Golden Holidays with BOSS
This year, BOSS is getting into the holiday spirit by launching a new golden campaign. American actor Charles Melton is the face of the