From the Gucci Archive

Gucci Celebrates Chinese New Year with Capsule Collection

January 8, 2022

Gucci Celebrates Chinese New Year with Capsule Collection

The Gucci Tiger capsule collection for 2022 celebrates the Chinese New Year and the Year of the Tiger. The Italian

Kai Enjoys a Winter Wonderland for Gucci Aria Holiday Campaign

December 3, 2021

Kai Enjoys a Winter Wonderland for Gucci Aria Holiday Campaign

Gucci global brand ambassador Kai is in the spotlight for the Italian fashion house once more. After a successful collaboration that married signature Gucci motifs

Fashion & Film Collide in ‘House of Gucci’

November 2, 2021

Fashion & Film Collide in ‘House of Gucci’

The House of Gucci movie is set to premiere on November 24, 2021, and the Ridley Scott movie has a star-studded cast. Adam Driver and Lady Gaga front

Explore Music & Style Throughout the Decades with Gucci 100 Campaign

October 13, 2021

Explore Music & Style Throughout the Decades with Gucci 100 Campaign

Gucci celebrates its 100th anniversary with a musically-themed advertisement. The Gucci 100 campaign unveils a timeless tale of how the Italian

Mert & Marcus Snap Glam New Gucci Aria Campaign

September 12, 2021

Mert & Marcus Snap Glam New Gucci Aria Campaign

Gucci marks its hundredth anniversary with a new advertisement. The Italian fashion house enlists photography duo Mert Alas and Marcus Piggott to capture

Kai Collaborates with Gucci on Teddy Bear-Themed Collection

March 4, 2021

Kai Collaborates with Gucci on Teddy Bear-Themed Collection

Kai x Gucci is a unique and most anticipated collaboration of world-class fashion and KPOP music icon Kai from SuperM

Huxley & Zachary Rock Gucci for Modern Luxury

February 25, 2021

Huxley & Zachary Rock Gucci for Modern Luxury

Modern Luxury explores the quirky world of Italian fashion house Gucci with a new editorial. Models Huxley Kuhlmann, Zachary Lynn,

A$AP Rocky, Tyler the Creator & Iggy Pop Front Gucci Fall ’20 Tailoring Campaign

October 7, 2020

A$AP Rocky, Tyler the Creator & Iggy Pop Front Gucci Fall ’20 Tailoring Campaign

Gucci brings together an unlikely trio for its fall-winter 2020 tailoring campaign. A$AP Rocky and Tyler, The Creator, are modern-day

Off the Grid: Lil Nas X, David Mayer de Rothschild & Miyavi Front Gucci Campaign

June 21, 2020

Off the Grid: Lil Nas X, David Mayer de Rothschild & Miyavi Front Gucci Campaign

Gucci goes “Off the Grid” for its latest campaign. The Italian fashion house uses the opportunity to unveil its first

The Ritual: Gucci Unveils Self-Portraits for Fall ’20 Campaign

May 21, 2020

The Ritual: Gucci Unveils Self-Portraits for Fall ’20 Campaign

Gucci recognizes a new reality with the reveal of its fall 2020 campaign. The label takes into account the pandemic

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