Gucci Twinsburg Has Us Seeing Double

Published on September 27, 2022

Gucci debuts a twin collection for spring-summer 2023. Alessandro Michele builds the season with his Gucci Twinsburg collection using the inspiration he draws from his own family. Michele reflects on the relationship between his mother and her twin sister and how they complemented each other. 

Michele says, “I am a son of two mothers: mum Eralda and mum Giuliana. Two extraordinary women who made their twinship the ultimate seal of their existence.” The creative director elaborates, “They lived in the same body. They dressed and combed their hair in the same way. They were magically mirrored. One multiplied the other. That was my world, perfectly double and doubled.”

For Michele, having his mother and her twin was like having two moms. The designer recalls, “At school, my teacher looked quite worried when I said I had two mothers.” However, for Michele, this was completely normal. He explains, “That was the weird family I had always had, I didn’t know anything different after all. Actually, it wasn’t even important to know which of them gave birth to me. They both were generative deities in my Olympus.”

The Gucci Twinsburg collection represents Michele’s application of the singular dynamic shared by twins to the fashion world. “Twinsburg plays this game, producing a tension in the relationship between original and copy. As if by magic, clothes duplicate,” explains Michele. 

Discussing the unique relationship and bond between twins, Michele says, “They seem to lose their status of singularity. The effect is alienating and ambiguous. Almost a rift in the idea of identity, and then, the revelation: the same clothes emanate different qualities on seemingly identical bodies.” The designer adds, “Fashion, after all, lives on serial multiplications that don’t hamper the most genuine expression of every possible individuality.”

Gucci Twinsburg Collection


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