Gucci is one of the most recent labels to join forces with adidas, the fashion juggernaut. Gucci’s sartorial flair is translated via adidas’ streetwear-savvy aesthetic. Gucci creative director Alessandro Michele has created a collection of sportswear-inspired garments in various hues and designs. For the season, collegiate style is combined with a kaleidoscope of brand signatures.
adidas x Gucci Collection
The adidas x Gucci collection mixes both brands’ distinctive silhouettes to create contemporary styles with a pop of individuality. Furthermore, the collection is inspired by decades such as the 1970s, resulting in a nostalgic and current wardrobe. The collection’s eye-catching patterns feature a mix of adidas and Gucci’s archival logos.
adidas’ iconic three stripes can be found on everything from t-shirts and jackets to track pants. The adidas x Gucci collaboration is featured prominently in a vibrant lookbook shot by Carlijn Jacobs and art directed by Christopher Simmonds. Ib Kamara styles the diverse cast of the shoot, and the garments are layered with a modern streetwear appeal.